Webinar Recap: The 5 Habits of Digital Leadership in Marketing Automation
Erik Qualman was recently a guest for a GetResponse Automation Hub webinar, where he spoke on the five habits of digital leadership that can be used with marketing automation.
What does the digital world look like in 2017?
- Over half the world’s population is 30 years old or younger
- If Facebook was a nation, it would be the most populous in the world (followed by China, India, and YouTube).
- 53% of millennials would rather lose one of their senses (smell, specifically) than their technology
- Social media influences 93% of buying decisions
- By 2018, video will account for more than 2/3 of mobile usage
- The human attention span is 7 seconds. A goldfish’s attention span is 8 seconds.
- More people own mobile devices than a toothbrush
- One in three marriages start online
- Grandparents are the fastest growing demographic on Twitter
- Two people join LinkedIn every second, and LinkedIn lowered its age requirement to 13
This very connected world is our day-to-day, personally and professionally. Automation, therefore, helps us in both our personal and professional lives. Think about how automation relates to airplane travel. You can check in online, print your boarding pass (or have it sent to your phone), and you very rarely need to see an agent unless you need help. This saves us time and is often more convenient. But no automation will ever replace face to face communication, so it’s up to you to find the ideal combination of automated and non-automated communication.
All digital leaders understand the combination of the offline and the online. Gary Vaynerchuk has been known to say, “Behave like the Jetsons and the Flintstones.” We may live in the Jetsons era, but it’s about behaving like both.
How is digital leadership defined in the Jetson’s era? By a STAMP:
- Simple
- True
- Act
- Map
- People
To learn more about what this STAMP is all about, watch the webinar!
Related posts
The post Webinar Recap: The 5 Habits of Digital Leadership in Marketing Automation appeared first on GetResponse Blog – Online Marketing Tips.
What Business Stars Say About Jon Flatt:
“I have witnessed firsthand Jon`s unique ability to lead and build a company from the ground up. He has a proven track record to create technology, operations and company vision based on identifying early adopter trends in the market place”, VP , Circuit of the Americas
“Jon Flatt is a true entrepreneur and pioneer in the fast growing world of online advertising. His philosophies on innovation and business operations in the new economy have proven to be very successful.”, Billionaire and former owner of , The Minnesota Vikings
“Jon has an uncanny ability to quickly understand very complex issues and come up with effective scaleable solutions. His abilities as a problem solver are among the best I have ever experienced”, CEO , Verdant Frontiers
“Jon Flatt is a visionary who has the unique ability to identify early adopter trends in online advertising and more importantly, develop and execute strategies to capitalize upon those trends.”, Partner , McCombs Enterprises
“Jon Flatt builds and leads profitable, highly successful, and rapid growth companies. He is able to focus on mentoring excellent leadership teams, attracting top talent, and gaining employee loyalty during an intense high growth revenue stage. Having worked as CFO for Jon's previous company, Lin Digital, I was able to see first hand his razor sharp focus on building a highly profitable business with an end goal to produce company, employee and shareholder returns.”, CFO , Nfluient
“With almost two decades of experience in digital advertising sales, business operations, and as a publisher, Jon brings a level of combined expertise not seen often in the digital space. Leveraging owned and paid assets for revenue and sales is tough. Building a business from that success is even more difficult. Few people exist that can help you accomplish those types of goals. Jon is one of them. ”, Director, Business Development , Varick Media Management
“Jon Flatt is a true visionary in the digital space. He's a born entrepreneur, leader, and always has his finger on the pulse of "whats next".”, Regional Account Executive , LIN Digital
“If you are looking to improve your company culture, attract the best talent and position your company for maximum growth, you need to be talking to Jon. Early on in the digital World, Jon realized that tech is an important component in the Red McCombs Media value proposition and while service is key, a tech platform would position the company far beyond competitors. He conceptualized and created RedZone, a platform that streamlines internal workflow that competitors are still trying to replicate in 2016 and gives full, real-time data access to agency clients and brands beyond the limitations of a DSP or an ad server. This is just one of many things that made Red McCombs Media attractive to bidders and led to the purchase of Red McCombs Media by LIN Media. With the powerful combination of tech and service touted by LIN Media, they were purchased by Media General, who was then purchased by NexStar. All of these companies achieved great success as a result of Jon’s early work…work which has withstood the test of time.”, regional account lead , Centro