How Positive Work Environments Create a Competitive Advantage for Business Success
A company’s work culture is essentially the personality of the organization. As I wrote about in my previous article “What All Successful Startups Have in Common,” culture is how employees interact with each other and clients within the business environment. Values, ethics, mission, expectations, communication, collaboration and atmosphere are all things that make up a company culture.
Given that the average person spends one-third of their lives at work, employee satisfaction and company moral is important for the overall success of your business. A good work environment creates employee satisfaction which leads to loyalty, dedication, increased productivity and improved quality of work.
As an entrepreneur or business owner, thinking of ways to improve productivity is always top-of-mind. Operating at maximum efficiency is the goal, but it can get it tricky to keep the momentum going as teams expand and company’s grow.
I have started many companies throughout my career, and a positive, encouraging company culture is always something I always prioritize. My current company KERV Interactive, a multi-award-winning interactive video company in Austin, Texas, is successful not only because of the outstanding, patented video technology, but is set apart by the employees that are fueled by a common passion where company success is linked to personal success.
KERV’s company culture was built on three core principles: effective communication, mutual accountability and mutual respect. In a positive work environment, employees should feel encouraged to get to know team members and colleagues. When people get to know each other, it creates better work flow and allows individuals to feel more comfortable to ask questions and share ideas. Positive and inclusive work spaces encourage collaboration, creativity and innovation.
Here are some factors that can contribute to a great work environment:
When setting the tone for your organization, try to put yourself in your team’s shoes. If you’re a leader that people look forward to working with each day, you’re on the right track to success. Having a positive outlook is contagious, and your team will follow the energy of the office. I like to fuel the KERV office with positive reinforcement, reminding everyone how far we have come as a company and focusing on highlighting successes and achievements.
Open communication and transparency establish trust, and greatly contributes to any organization. The energy at KERV is great – you can walk down the hall and talk to anyone. Leadership is accessible, questions are encouraged, and everyone works together toward common goals.
A few fun things KERV offers to promote team-building among employees is monthly potlucks, ping pong tournaments, daily food trucks, philanthropy outings and an open workspace.
KERV doesn’t have your typical 9-to-5 schedule – employees have flexibility to maintain a happy work-life balance which significantly reduces workplace stress. Based on a core principle of mutual accountability, each person is trusted and respected to be accountable for their work.
At KERV, each employee has a standup desk, healthy snacks are stocked weekly in the kitchen, ping pong breaks are encouraged, and our office is located near many walkable shops and restaurants.
Appreciation and recognition.
Highlighting employee successes and focusing on company “wins” creates excitement among teams and encourages individual development. When people feel a sense of pride, they invest in their future in the organization and work hard to create other opportunities for success. Recognizing the value of hard work fuels team members to want to continue achieving greatness.
Many forward-thinking companies have implemented pet-friendly policies in their offices. Austin, Texas has the third-highest rate of pet ownership in the United States, so it’s common to see our KERV office dog Macho sitting in a meeting from time to time.
Jon Flatt is the CEO of KERV Interactive, which produces award-winning interactive video technology that is revolutionizing visual storytelling for brands and advertisers. Before KERV, he was CEO and founder of Red McCombs Media, which was acquired by LIN Media.
What Business Stars Say About Jon Flatt:
“I have witnessed firsthand Jon`s unique ability to lead and build a company from the ground up. He has a proven track record to create technology, operations and company vision based on identifying early adopter trends in the market place”, VP , Circuit of the Americas
“Jon Flatt is a true entrepreneur and pioneer in the fast growing world of online advertising. His philosophies on innovation and business operations in the new economy have proven to be very successful.”, Billionaire and former owner of , The Minnesota Vikings
“Jon has an uncanny ability to quickly understand very complex issues and come up with effective scaleable solutions. His abilities as a problem solver are among the best I have ever experienced”, CEO , Verdant Frontiers
“Jon Flatt is a visionary who has the unique ability to identify early adopter trends in online advertising and more importantly, develop and execute strategies to capitalize upon those trends.”, Partner , McCombs Enterprises
“Jon Flatt builds and leads profitable, highly successful, and rapid growth companies. He is able to focus on mentoring excellent leadership teams, attracting top talent, and gaining employee loyalty during an intense high growth revenue stage. Having worked as CFO for Jon's previous company, Lin Digital, I was able to see first hand his razor sharp focus on building a highly profitable business with an end goal to produce company, employee and shareholder returns.”, CFO , Nfluient
“With almost two decades of experience in digital advertising sales, business operations, and as a publisher, Jon brings a level of combined expertise not seen often in the digital space. Leveraging owned and paid assets for revenue and sales is tough. Building a business from that success is even more difficult. Few people exist that can help you accomplish those types of goals. Jon is one of them. ”, Director, Business Development , Varick Media Management
“Jon Flatt is a true visionary in the digital space. He's a born entrepreneur, leader, and always has his finger on the pulse of "whats next".”, Regional Account Executive , LIN Digital
“If you are looking to improve your company culture, attract the best talent and position your company for maximum growth, you need to be talking to Jon. Early on in the digital World, Jon realized that tech is an important component in the Red McCombs Media value proposition and while service is key, a tech platform would position the company far beyond competitors. He conceptualized and created RedZone, a platform that streamlines internal workflow that competitors are still trying to replicate in 2016 and gives full, real-time data access to agency clients and brands beyond the limitations of a DSP or an ad server. This is just one of many things that made Red McCombs Media attractive to bidders and led to the purchase of Red McCombs Media by LIN Media. With the powerful combination of tech and service touted by LIN Media, they were purchased by Media General, who was then purchased by NexStar. All of these companies achieved great success as a result of Jon’s early work…work which has withstood the test of time.”, regional account lead , Centro