News & Info

Producing videos is becoming more accessible for businesses everywhere. High quality cameras are becoming less expensive, editing tools are becoming more user friendly, and smartphones allow filming practically anywhere. Of course, if you want to pursue a video content campaign, you’ll want it to be successful. As with most marketing, it takes time and patience […]

In our first piece on storytelling, we talked about the human need to tell stories and about the two different kinds of business storytelling, we will now move on to discuss the implication of technology on how we tell stories. Adapt your business storytelling to the digital age Plato already argued that the wisdom of writing was […]

I used to have my own show, Turnaround King on National Geographic. While it’s great having a show on a network, I like to control what I put out and when I put it out, so I turned the tables by snubbing offers from traditional television and cable networks and choosing to create, fund and […]

Time and again email has proved to be the most important weapon in the arsenal of a digital marketer. But gone are the days of “email blasts”. Now email marketing is mostly transactional in nature. Its success (or failure) depends entirely on how well you’ve segmented your audience, and which segment gets which email communication. […]

Turning the tables on the big, established operators in your field can seem like an insurmountable task. But it needn’t be. Marketing automation helps us to level the playing fields, giving our small business a fighting chance against the industry titans, and helping us to make up some serious ground. Here’s how… Effortless resource coverage […]

You’ve recently made the decision to get started with marketing automation. Great! Now what? Software? (Well, yeah… may I suggest GetResponse for that?) But what else? Well, let’s think that through. Where do you need to start for marketing automation? And, what help is there for you at every major step of the journey? This post is […]

There’s no doubt that social media is the most powerful tool of our time. It can be used to break news, sell to a target audience and communicate with customers. Every company in the Western world uses social media to some extent, but there are some glaring examples of when social media is abused rather […]

Have you thought about increasing your Content Conversion? Along with the content marketing boom, many useful strategies for driving traffic and brand awareness have been born. One of them is called the COPE strategy: “Create Once, Publish Everywhere.” From the main concept, we can tell that it’s something that can potentially influence any business’ productivity […]

We are all superheroes in our own way. We have the features to try and change the world for the better in some way. But, where does this inspiration come from? How organisational learning and behaviour can help you in your career It comes from our family perhaps. Or from the faults we see in the […]