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The Ultimate List of AI Events Happening in 2019

If you want to meet like-minded AI enthusiasts, startup founders and experts and learn about the latest market trends, we prepared a compilation of the most promising AI events for you to attend this year.

Editor’s note: Make sure to bookmark this page as we keep on revising and adding new AI events to the list. If you want to suggest an event that we might have missed, leave it in the comments below or share it with us via our contact form.

The Ultimate List of AI Events in 2019

For your convenience, we sorted the Artificial Intelligence events happening in 2019 in chronological order.

AI events in April 2019

Artificial Intelligence Conference | Dates: April 15 – 18, 2019 | Location: New York, USA

Transform your business by learning the top breakthroughs and best practices regarding AI.

Whether you’re a machine learning scientist, data engineer, or general business leader, the Artificial Intelligence Conference has the information you need.

Focused on applied AI, event attendees will learn from compelling use cases and tear-downs of successful AI projects to improve their technical skills and make AI work in real-word scenarios.

Plus, there’s also a dedicated networking session and debate to this conference—perfect for those looking to expand their industry connections and share innovative ideas. Can’t swing a trip to New York in April? Variations of the conference will also be held in London, Beijing and San Jose.


Applied Artificial Intelligence Conference Date: April 19, 2019 | Location: San Francisco, California, USA

Meet and learn from the world’s leading AI experts regarding applied AI technologies.

This one day conference brings together many of the world’s most experienced AI experts to teach and connect with event attendees.

The 2019 curriculum covers topics such as the future of AI in many different industries like transportation, health, cyber-security, and FinTech. The goal is to give you practical and actionable advice so that you can better harness the power of AI.

Previous attendees include personnel from some of the world’s largest companies like Facebook, Adobe, J.P Morgan and Ford.


AI & Big Data Expo | Dates: April 25 – 26, 2019 | Location: London, the UK

A showcase of cutting edge technology and education on its implementation.

The AI & Big Data Expo Global, the leading Artificial Intelligence & Big Data Conference & Exhibition event will take place on 25-26th April at the Olympia London.

It is a showcase of next generation technologies and strategies from the world of Artificial Intelligence & Big Data, an opportunity to explore and discover the practical and successful implementation of AI & Big Data in driving forward your business in 2019 and beyond.


AI events in May 2019

Rise of AI Conference | Date: May 16, 2019 | Location: Berlin, Germany

Explore and discuss the impact of the 21st century’s “most powerful technology”.

Rise of AI is one of the most influential AI conferences in all of Europe. For the last five years they’ve educated event attendees on what artificial intelligence really is, how it can be applied to everyday scenarios, and what their vision for the future is in regards to AI.

Now, you can join 60+ expert speakers and over 800 event-goers to experience the rise of AI first hand.


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AI events in June 2019

CogX 2019 | Dates: June 8 – 12, 2019 | Location: London, the UK

A popular conference in Europe with the aim to educate and inspire the AI community.

CogX is a leader in the AI event space and has built a strong event brand. Last year’s conference saw 6,500 attendees learn from over 350 presenters.

Topics discussed include: the changing attitude towards AI, human-centric computing, and AI’s impact on industries as diverse as music and banking. 2019 promises to be even better. Confirmed speakers include leading experts, successful CEOs, and noted academics.

CogX also offers flexible ticketing options, allowing attendees to purchase full event passes or expo-only tickets allowing you to witness over 70 tech companies share their newest developments.


Multimedia, Blockchain & Artificial Intelligence Technology | Dates: June 17 –  18, 2019 | Location: Berlin, Germany

5th Global Summit and Expo on Multimedia, Block chain & Artificial Intelligence Technology is a leading conference for international community of academic experts, scholars and business people in the field of Multimedia Block chain technology & Artificial Intelligence Technologies Which is held in London, UK.


AI for Good Summit Dates: June 20 – 21, 2019 Location: San Francisco, California

Learn how to use AI technology in a way that benefits society and improves the world.

Re-Work, the force behind many technology events, hosts this summit in order to explore the possibilities of AI and educate attendees on its world-benefiting potential.

You’ll learn from pioneers in the field on how machine learning can improve your start-up, school, or government department.

You’ll also have the opportunity to connect with over 600 innovators — game changers from Google, Amazon, Salesforce, and more — and even add them to your professional network.


The AI Conference & Exhibition | Dates: June 27-28, 2019 | Location: Amsterdam, the Netherlands

The AI & Big Data Expo Europe, the leading Artificial Intelligence & Big Data Conference & Exhibition event will take place on 19-20th June at the RAI, Amsterdam.

It is a showcase of next generation technologies and strategies from the world of Artificial Intelligence & Big Data, an opportunity to explore and discover the practical and successful implementation of AI & Big Data in driving forward your business in 2019 and beyond.


AI events in July 2019

GECCO—Genetic and Evolutionary Computation Conference | Dates: July 13 -17, 2019 | Location: Prague, Czech Republic

The Genetic and Evolutionary Computation Conference (GECCO) presents the latest high-quality results in genetic and evolutionary computation since 1999.

Topics include: genetic algorithms, genetic programming, ant colony optimization and swarm intelligence, complex systems (artificial life/robotics/evolvable hardware/generative and developmental systems/artificial immune systems), digital entertainment technologies and arts, evolutionary combinatorial optimization and metaheuristics, evolutionary machine learning, evolutionary multiobjective optimization, evolutionary numerical optimization, real world applications, search-based software engineering, theory and more.


AI events in August 2019

Artificial Intelligence: Strategies for a Digital Generation | Dates: August 7 – 8, 2019 | Location: Palo Alto, California

An AI workshop event for those in the insurance industry.

Fascinated by AI? Interested in insurance? Then you should definitely consider attending SVIA’s Artificial Intelligence conference.

You’ll learn valuable insights on how AI is changing the insurance industry, how AI improves the underwriting, claims, and policy management processes, and how new technology can and should be applied to your business.

Whether you’re a business owner, marketing manager, or technology officer, if you work in insurance, this conference will benefit you.


AI events in September 2019

Intelligent Systems Conference (IntelliSys) | Dates: September 5 – 6, 2019 |  Location: London, the UK

Gather with other attendees from 55 different countries to network and learn innovative approaches to tough problems.

The 2019 version of IntelliSys will focus on how AI can be applied to real-world situations — a growing point of interest in the AI community.

Event-goers will be able to choose from one of four conference tracks: Artificial Intelligence with studies in deep learning, biometrics and data mining; Machine Vision covering topics like pattern recognition, signal processing and medical diagnosis; Robotics teaching attendees about humanoid, assistive, and mobile robots; and Ambient Intelligence which focuses on smart cities, IoT, and affective computing.

Join AI professionals and enthusiasts from around the world to learn about these revolutionary concepts.


AI Hardware Summit Dates: September 17 – 18, 2019 | Location: Mountain View, California

An industry conference dedicated to the AI chip ecosystem.

Most AI conferences talk about software. This Kisaco Research event is different; they’re all about the hardware necessary to make AI possible.

Over 600 professionals from AI chip companies, semiconductor startups, and data centers will gather together to inspire, share innovative breakthroughs, and network. It’s the perfect opportunity to meet and learn from peers in this growing market.


IOT Summit NSW 2019 | Dates: September 19, 2019 Location: Sydney, Australia

The IoT Summit NSW will bring business and technology leaders together to discuss how enterprise can create a strategy to ensure they are ready for the opportunities ahead.


AI events in October 2019

World Summit AI | Dates: October 9 – 10, 2019 | Location: Amsterdam, the Netherlands

This event’s mission is to address the most pressing AI challenges and set the global AI agenda.

When it comes to marketing events in the AI space, World Summit AI deserves a lot of credit. They’ve grown their conference to feature over 6000 annual attendees from 161 countries. Professionals from industry titans like Apple, Microsoft, and Dell are regulars. World renowned artists play their after parties.

Depending on which conference track you choose, you’ll have the opportunity to learn from AI experts at NASA, Alibaba, Toyota and more. You can also join in on the startup competition or talent showcase, network with other AI professionals, or peruse the exhibition space. This really is a one of a kind, can’t-miss event for 2019.


6th World Machine Learning and Deep Learning Congress | Dates: October 14 – 15, 2019 | Location: Helsinki, Finland

At a time when AI conferences were geared towards research & academia, AI Business launched The AI Summit in 2015; the first-ever conference & exhibition globally to explore what AI practically means for enterprises.


alphagamma ai summit entrepreneurship 002

AI events in November 2019

The AI Summit | Dates: November 12-14, 2019 | Location: Cape Town, South African Republic

The AI Summit is the world’s first and largest conference & exhibition to look at the practical implications of AI for enterprise organisations, the actual solutions that are transforming business productivity.

The organizers share a platform that highlights both AI business strategy and technical know-how in a comprehensive agenda that goes beyond the mundane and into deep, actionable insights.


AI events in December 2019

The AI Summit | Dates: December 4-5, 2019 | Location: New York City, the USA

The AI Summit is the world’s first and largest conference & exhibition to look at the practical implications of AI for enterprise organisations, the actual solutions that are transforming business productivity.

The quality of the programme is unrivalled – you will hear exclusive, inspirational presentations from acclaimed C-suite speakers representing the world’s leading enterprises.

They share a platform that highlights both AI business strategy and technical know-how in a comprehensive agenda that goes beyond the mundane and into deep, actionable insights.


Got any other interesting events that you would like to get featured on AlphaGamma? Let us know in the comment section below or get in touch via our contact form.


For more opportunities, check our opportunities sections and subscribe to our weekly newsletters.

The post The ultimate list of AI events happening in 2019 appeared first on AlphaGamma.

Global Startup Competition 2019: The world’s coolest startup pitching competition

Deadline: March 31, 2019 00:00 (CET)| Apply here
Eligibility: The Global Startup Competition invites innovators from around the world to pitch their solutions to gain global exposure and access deals.

Global Startup Competition 2019

It is one of the activities from Get in the Ring, the startup platform of Unknown Group.

Founded in 2012, Unknown Group are a global innovation agency specializing in internal and external venturing.

The group’s mission is to unlock the potential of those that will shape the world of tomorrow and embodies the Get in the Ring label.

The world’s coolest startup pitching competition is back!

The Global Startup Competition invites innovators from around the world to pitch their solutions to gain global exposure and access deals.

Apply to a selection event in your region to gain global exposure and secure deals for your startup. The most promising innovators around the globe will battle in the ring, pitch for glory and become our next startup hero.

Why apply?

Every year the most promising companies are selected to join the portfolio of heroes. Global Startup Competition promotes and supports its heroes with global exposure and connects them to dealmaking opportunities.

  • Exposure: Pitch for exposure and get a global podium for presenting your company
  • Deals: Unlock opportunities and connect with our network of investors and corporate partners
  • Investment: Gain access to €10mln of committed capital from Get in the Ring and VenturesOne

Global winners will receive:

  • 1-year business development support and covering expenses to meet top investors and potential customers
  • Investment offer of up to €500,000 from €10mln committed capital from Get in the Ring and VenturesOne.

Selection event winners will receive:

  • Sponsored ticket to the 3-day Global Meetup of Get in the Ring
  • Become part of global heroes network, receiving access ongoing support and promotion options
  • Optional prizes offered by local partners (ecosystem awards)

All participants will receive:

  • Improve pitch via training
  • Connect with- and learn from leading investors, entrepreneurs and peers

Selection process

During every selection, event startups are reviewed by expert mentors and investors. The most promising startups win the chance to battle in the global final, at the Global Meetup 2019.

Interested in applying for the Global Startup Competition 2019? Register your participation by following the registration link and taking the suggested steps.


For more opportunities, check our opportunities section and subscribe to our weekly newsletters.

The post Global Startup Competition 2019: The world’s coolest startup pitching competition appeared first on AlphaGamma.

3 Ways PPC Will Change in 2019 and 3 Ways You Can Prepare For It

2019 is here, and if you’re still running the same old ad campaigns from a year or two ago, it’s time to turn off cruise control.

 

As much as we would all love PPC tactics (and SEO for that matter) to stay the same, they don’t. Platforms change, provide new features and updates, and even dictate the new direction of advertising.

PPC is changing dramatically. In the last year alone, Google dramatically shifted AdWords into Google Ads, bringing countless new updates and features along with it. To meet these new changes, complacency isn’t viable anymore. We can’t cruise to the finish line.

Here are three ways that PPC is going to change in the coming year and three ways to prepare for it for a first movers advantage.

 

1. Less self-serving, more customer-serving

PPC advertising is a pretty self-serving venture when comparing the outcome for advertisers vs. consumers: you put out some ads with lead magnets in attempts to either convert traffic, build brand awareness, or generate some direct sales on your products or services.

While the customer does benefit in some cases, it’s usually not the main focus.

The main focus is on landing the sale. The lead. Generating another customer for your funnel. Putting together that lead magnet or landing page ASAP to get the customer to sign up for your eBook, webinar, or online course. Using XX conversion hacks to psychologically trick them into converting.

These tactics don’t just give the general “marketing” world a bad name, they also annoy people. A lot.

And I have bad news for advertisers: users aren’t susceptible to this anymore. Searchers and internet browsers alike crave value, not a snatch and grab of your information for further annoying marketing messages.

They want content and information that is valuable, not just a clickbait post designed to get their email. And your only hope in 2019 is to create better content and value. Don’t believe me?

Codeless tested multiple content services and surveyed marketing experts, all of which said the content didn’t provide enough value and that consumers wouldn’t resonate with it to purchase.

We get bombarded with enough of that junk in our daily lives via email:

 

inbox sreenshot

 

We simply don’t need more of it with PPC ads and subsequent content.

Now, study after study after study confirms that people are doing more research than ever before buying a product or paying for a service.

These studies conclude that nearly 90% of people research before buying. It’s no wonder that the DMA found that the average lead takes 7-13+ touches to generate a single viable lead.

So, what am I getting at here? The overall trend of PPC becoming less self-serving and more customer-serving to meet changing consumer actions. After all, customer satisfaction and solving customer problems is the lifeblood of continued sales and lifetime value.

I’ve already seen this trend come to fruition in 2018, too. The example I saw was nothing short of perfect, either. Let me show you.

 

Recently I conducted the following search on Google’s search network. Here were the top four ads ranking for my keyword search. Make a mental note if you notice anything:

 

best crm google search

 

The first three ads ranking for this search at basically the same: my CRM is the best, click here and buy! But take a look at the fourth-ranking ad:

 

customer-serving ad

 

Top 40 CRM software ranked. Discover the leaders in CRM.

 

If that isn’t customer-serving value, I don’t know what is.

 

This ad perfectly matches searcher intent with a customer-centric ad that focuses on providing real, valuable, insightful research material. Instead of cramming their product down customer’s throats as “the best” (which we all know is BS), they provide instant value.

While I don’t have the PPC data to back it up, I’d be willing to bet $500 on red to say they got the majority of clicks. The lesson here is: provide value. While you’ve probably heard it before, it’s another thing to see it in practice, especially on PPC ads that cost money.

Another amazing PPC strategy for customer-centric value I saw was driving visits to a knowledge portal via remarketing to middle-of-the-funnel leads:

 

ppc strategy for customer-centric value

 

Instead of trying to push sales messages, they sought to help the user understand their tool better, producing more value and success for each client.

On top of that, writing better PPC ads is a surefire way to be less self-serving.

Take a hard look at your current ads. Are they good? Are they asking for too much? What’s the tone? Are you measuring intent?

All of this can seem overwhelming, but it’s actually easy. How? By combining a few cool PPC tools.

 

First, I like to plug my ad copy ideas into a grammar tool like Grammarly, because you can have the tool assess for goals, like specific tones, intent, audience, and more:

 

 

Pretty amazing right? You can create potentially hundreds of ad variations by changing the style, emotion, audience, and intent.

 

Then, use Google’s new ad strength tool to measure how unique and impactful your ad will be:

 

google's ad strength tool

 

This is a surefire way to create new, better ads that are less self-serving.

 

So, how else can you prepare for a customer-focused landscape with PPC? Here are a few ways:

  • Assess keyword intent: are you matching what the customer is expecting? Or are you just pushing product?
  • Value: are you trying to get them to convert on a dime? Or are you building up their trust in your brand by providing the right research tools at the right time?
  • Start focusing the content you offer users on PPC towards valuable information they want. According to State of Lead Gen 2018, these are the most valuable forms of content users are looking for:

So, give it to ‘em!

  • Relationships: are you developing relationships with your PPC campaigns? As in, are you genuinely helping, connecting, and symbiotically growing with your potential customers?
  • Personality: are you putting your brand personality into your PPC campaigns and landing pages? Customers love to connect with genuine brands that solve pain points while sharing a unique voice and authentic personality. More interactive content like podcasts, videos, webinars, and long-form blog posts will entertain and inform users capture users in the middle of the funnel.

 

2. Omnichannel strategies will win big

Multichannel has been around for a long time. But omnichannel is the new kid on the block with promising performance:

 

What’s the difference between the two?

Multichannel is simply advertising on multiple channels, like Facebook and Google Ads. This is a very common tactic that is a great step for anyone using a single platform. Not only can you reach more people, but you can reach your target market in different formats.

The problem with multichannel is that by switching channels, your experience “resets.” This makes you prone to receiving marketing messages that you already have gotten before and aren’t matching your buying stage.

 

For instance, this is an ad for a brand on Facebook:

 

an ad on facebook

 

And look at how the ad experience doesn’t relate when searching on Google, despite me engaging heavily with the brand previously:

 

google ad

 

My experience turns into a first-time click, even though I am deep in the funnel.

That’s not good.

 

Omnichannel, on the other hand, takes multichannel to a new level. Omnichannel is a continued experience that happens on multiple platforms, picking up where the user left off.

For example, engaging with a lead magnet on Facebook and then showcasing an ad for a second, accompanying lead magnet on Google.

In terms of PPC, we can omnichannel to reach the same audience on multiple channels, pushing them down the funnel in an organized sequence.

Instead of solely relying on one channel to do one tactic, we can combine multiple for a smoother buying process. There are tons of ways to run omnichannel and cross-device advertisements now.

 

For instance, here are a few that you could establish in just a few minutes of extra effort compared to a standard campaign:

  1. Use Google Ads as the starting point. Using the Search Network, target middle of the funnel keywords to bring in relevant, qualified traffic. Next, with a Facebook Pixel installed, remarket those visitors with content related to the landing page they interacted with from the search network ad.
  2. Use Facebook as your starting point and craft brand awareness ads to a new audience (or a lookalike). Build trust and authority, and then target them in Google’s search network using remarketing lists for search ads (RLSAs).
  3. Or, use Facebook to capture emails for dirt cheap and then continue the same experience on an email campaign. This is a strategy that kids shoe brand Wee Squeak used, generating 600 emails with $90 on Facebook and then delivering drip campaigns to drive sales online.

 

These are just great options in an almost infinite list of possibilities.

But, you get the point: don’t just use one channel.

Don’t feel limited to one or the other. We often see comparisons like “Which is Better: Google Ads or Facebook.”

Instead, we should be combining them for big wins.

 

3. Mobile is everything now

For years we have been told about the incoming mobile takeover.

Even so, most mobile PPC campaigns aren’t mobile-optimized.

Ever search for something on Google, click the first ad on mobile and find a landing page that has one of the following issues:

  • Takes too long to load (past three seconds and you will suffer major traffic loss)
  • The user experience isn’t optimized for mobile
  • Converting is a pain due to long forms

The issues go on and on. PPC optimization goes way beyond just writing mobile ad types on Google Ads now.

It’s full-scale optimization for the mobile-index and more. If that means building a new mobile site, it means you have to build one. 51% of people use WordPress, and it’s free. You can’t wait any longer to be mobile ready and you have no excuse.

Whether you just started a blog, are running an ecommerce site with WordPress, or are a SaaS company, mobile experience must be front of mind.

 

To keep up with the trends, focus first on mobile speed. If your site isn’t loading within the first three seconds of a click, you will be wasting time on anything else you do:

 

 

No amount of A/B testing and tweaking can outrun a slow site.

Use tools like Test My Site to see what elements you can eliminate or manage for a faster site.

Once you’ve improved speed, you can start to optimize campaigns to bit on mobile traffic. To do this, increase bids on mobile devices and decrease bids on desktop in your Google Ads campaign settings:

 

google ads campaign settings – adjusting bids for different devices

 

This will ensure your traffic is only mobile device searchers even on search network campaigns.

Also, this will have a two-fold benefit:

  1. Bringing in more mobile traffic
  2. Ability to test for mobile as you will have a significant amount of traffic to test against! People often test too early with too little of traffic, leading to statistically insignificant tests.

 

Mobile experiences for ads don’t have to be generic either. If your site isn’t well optimized for mobile, try something new.

Don’t be afraid to test new strategies. For instance, one of the most creative mobile PPC strategies I’ve ever seen was using a chatbot as the landing page in a PPC campaign:

 

landbot chatbot landing page

 

This campaign by Fran at Landbot generated a 100% increase in his conversion rates. That’s right, he set up a landing page on his website so that every PPC click on Google search directed people into a chatbot conversation.

Amazing!

Mobile is everything now. And it’s time for all digital marketing entrepreneurs to improve our mobile PPC.

 

Conclusion

It’s tempting to sit back and let your 2018 campaigns go on autopilot in 2019. Especially if they are working.

And if they are working, there is no need to pause them.

But, PPC is changing right before our eyes. Google is constantly updating their platform and optimizing for the consumer, not the advertiser.

Google cares about pleasing consumers, and advertisers will need to adopt this strategy ASAP to remain relevant.

Omnichannel experiences are starting to crop up from Google Ads to Facebook Ads.

Google is continually putting stock into mobile development, too. No longer are the days of sub-par mobile ads for a quick call.

Now, mobile should be the center of your PPC strategy.

It’s time to get moving on your 2019 strategy and plan for these trends in advance.

 

 


Author:

Adam Enfroy

Adam Enfroy is a writer and manages strategic partnerships for BigCommerce. With 10+ years of digital marketing experience, he’s passionate about leveraging the right strategic partnerships, content, and software to scale digital growth. Adam lives in Austin, TX and writes about selling online courses and scaling your online influence on his blog, adamenfroy.com.

You can connect with him on Twitter and LinkedIn.

 

 

 

3 Ways PPC Will Change in 2019 and 3 Ways You Can Prepare For It (1)

The post 3 Ways PPC Will Change in 2019 and 3 Ways You Can Prepare For It appeared first on GetResponse Blog – Online Marketing Tips.

18 best tools to promote an event

Promoting an event is never easy. Especially, if you are doing it for the first time.

It’s not only about creating an insightful and engaging event, but also the way you promote it.

With the right event promotion strategy in place, you’ll reach your target audience faster and at a fraction of a cost.

To help you on your task to market an event, we prepared a list of tools which will ease the event promotion part.

18 best tools to promote an event

1. EventMarketer

EventMarketer is essential for you to market your events effectively.

Even if you’re not actively promoting an event at the moment, you should check their page to learn the ultimate strategies for content promotion.

2. Twitter

No need to say that social media is the best source for content promotion. But, among other social networks, Twitter is the perfect tool for researching how people interact at certain events.

Keep an eye on similar events in other locations and check the hashtags used by other to get ideas to improve your promotion strategy.

3. Facebook

If your event doesn’t have a Facebook page, go create one now! Facebook shows users suggested events that he thinks might be of interest to them, so your event will promote itself. Moreover, it is free and easy to invite people.

4. Mention

Mention offers a media monitoring app for brands to obtain filtered, organized, and prioritized information from the web and social networks.

The application creates alerts for clients’ brand, industry, company, name, or competitors as well as inform in real-time about any mentions on the web and social web.

Its application features include media and social monitoring, anti-noise technology, and statistics and data expert tools.

5. PurpleTrail

PurpleTrail allows you to create, order and print beautiful custom invitations and stationery for nearly any event. Don’t forget that business cards are still an incredibly effective way of keeping your company in the minds of your customers.

It’s also has a mobile app and desktop version. There also a section full of ideas for an efficient content promotion.

6. Eventbrite

Eventbrite is the world’s leading event technology platform.  Hundreds of thousands of organizers use Eventbrite to boost ticket sales, promote and manage events, handle onsite operations, and analyze results across multiple sales channels.

Eventbrite’s capabilities are enhanced by Eventbrite Spectrum, the company’s open API platform, which provides seamless access to more than 170 industry-leading technologies like Salesforce and Mailchimp.

Additionally, over 60 million consumers use Eventbrite every year to discover a variety of live experiences and get tickets on a secure, easy-to-use platform.

7. Squarespace

Squarespace is a SaaS-based content management system (CMS) offering a website builder, blogging platform, and hosting service. It provides a hosted and managed environment with DIY tools for creating and maintaining websites, blogs, and portfolios.

8. Buffer

Buffer helps users share social media content by scheduling online posts throughout the day. It integrates with Twitter, Facebook, Linkedin, and other social media platforms.

The free version of the application allows a maximum limit of 10 posts to be scheduled at any given time, and only allows the management of one social media account per social media website.

Buffer also contains features that give post suggestions to users and gives information on the number of clicks, retweets, likes, favorites, mentions, and potential views each post has.

9. Canva

Canva makes graphic design amazingly simple for everyone, by bringing together a drag-and-drop design tool with a library of more than 1 million stock photographs, graphic elements, and fonts.

Give your event an outstanding appearance!

10. MailChimp

MailChimp is the world’s most powerful email marketing platform for small business. As the backbone for customer relationships, they provide sophisticated tools anyone can use to grow their business and be successful.

MailChimp is used to send marketing emails and automated messages, create targeted campaigns, facilitate reporting and analytics, and sell online.

Over 12 million businesses and individuals – from community organizations to Fortune 100 companies – trust MailChimp to connect the right people with the right message, at the right time.

11. Evvnt

A multi channel local event distribution service – evvnt broadcasts and publishes an event to 50+ event listing sites including Facebook to save time, access thousands of unique event consumers, clearly visible in organic search, mobile with and tracked results. Cost effective local event marketing

12. Lanyrd

Lanyrd is a directory of conferences, events and speakers. Visitors can sign in with Twitter to see events their friends are attending or speaking at, submit new events, add talks that they have given and build up their speaker profile.

13. Zvents

Zvents is a leading producer of local entertainment guides online, helping more than 12 million monthly users find fun and interesting things to do in their local area, and helping thousands of event advertisers increase attendance at their events.

More than 15,000 event advertisers work with Zvents every month to promote a wide range of local events and activities, including live music, performing arts, sporting events, and community activities.

14. Yelp

Yelp operates an online platform that connects people with local businesses. Its platform covers various local business categories, including restaurants, shopping, beauty and fitness, arts, entertainment and events, home and local services, health, nightlife, travel and hotel, auto, and others categories.

15. Eventful

Eventful, the leading digital media company, powers the online ecosystem of local events and entertainment. Over 20 million people rely on Eventful to find out what’s happening and decide what to do.

Eventful’s unique, social media platform, “Demand it!” empowers fans to influence content and location of entertainment and live events. Music promoters, film studios, ticketing companies and other industry providers use Demand it! to engage with fans and determine their routing schedules or theatrical distribution.

National marketers rely on Eventful to drive local awareness, commerce, attendance and tune-in. Thousands of digital publishers also rely on Eventful to power their local events and entertainment content.

18. StartApp

StartApp is an insight-driven mobile technologies company that enables partners to turn data into truly fulfilling mobile moments.

By creating innovative ways of exploring mobile users’ intents and behaviors, and of being smarter about responding to these factors, they help their partners optimize and better execute their strategies.

StartApp partners with over 300,000 applications, working with a database of over 1.85 billion mobile users worldwide. Founded in 2010, the company is headquartered in New York with offices around the world.

Now you know where to get started. Don’t forget to leave your opinion in the comments below and let us know what you think about the article, or if you know any other useful tools to promote an event.

For more business tips, check our entrepreneurship section, subscribe to our weekly newsletters.

The post 18 best tools to promote an event appeared first on AlphaGamma.

5 budget tips for the busy entrepreneur

Sometimes, it’s hard to control our money. Especially if we don’t know how to. But these budget tips will help you out with your financial problems.

The lack of a budget

We all know that we should be saving and investing but a frightening seven out of ten Americans have less than $1000 in savings.

That means that most people don’t have the resources to cover a $500 emergency, like new brake pads or a dental emergency. And while the reasons why we fail to save may vary, at the heart of most of them is poor money management.

In 2013 researchers found that nearly 60% of Americans did not have a budget. That number has reversed itself in recent years with nearly the same number (60%) reporting that they DO budget.

That still leaves more than a third of all Americans making financial decisions without a financial road map.

And the reasons for not budgeting usually fall into two categories.

The first group is those who can’t be bothered, either because they find it boring or because they are busy people with limited time to devote to such things.

The second are those that are scared away from budgeting because they lack the knowledge or the confidence to do it well. For either group, there is a simple solution.

The 50/30/20 rule

This formula is the ideal budget. Ideally, 50% of your post-tax income should go towards necessities. This includes things such as rent, food, and transportation.

The following 30% should be devoted to the things you want. This includes entertainment and non-essential shopping. The remaining 20% goes into your savings account.

Chances are, your spending habits are far from ideal. Many Americans pay too much in housing costs or devote too little to savings.

Others have a hard time prioritizing. Regardless of your current financial situation, there are a few easy steps to get your budget back on track.

5 Budget tips for the busy entrepreneur

1. Track everything

Right now you probably have no idea where your money goes.

Take a week, or a month and simply track your spending. There are several apps that you can download for free that will do just that. They will track and categorize your spending habits so that it is one easy to read the chart.

This is one of the most important budget tips of this list. You need to know where your money goes.

2. Trim the fat

Now that we know where your money is going, it’s time to decide what you can live without.

Clearing up credit card debts should be your first order of business. Bring your coffee instead of buying it. Plan your week’s meals.

Switch to a cheaper cable plan, or get rid of cable altogether. Go online and shop around for cheap insurance quotes for your car and home. Chances are you can bring down your utility bills as well with a few minor changes to your lifestyle.

3. Increase your bottom line

There is a good chance that even after reducing your outgoing expenses, you still need a few extra dollars.

This is especially true if you have debts that need repayment.

Take your boss up on that over time offer. Get a part-time job. Or, take this as an opportunity to freelance. Many great entrepreneurs began as freelancers, doing what they loved in their spare time.

4. Automate everything

Lower the barriers of resistance by automating as many of your expenditures as possible.

Don’t forget to pay yourself as well. Make your monthly transfers to your saving account an automated deposit. Treat it like a bill.

This way you don’t hesitate to save. Start with an amount you know you can easily afford, and slowly increase it as your situation improves.

One trick is to have your spending money deposited into a separate account so that you don’t blow your budget by accident.

5. Reward yourself

Keep tracking your spending. Set monthly and quarterly goals, and then reward yourself for meeting them.

Perhaps you splurge on shoes after paying off your credit card.


This simple plan doesn’t require you to be a mathematician to figure out and doesn’t require hours of balancing checkbooks and detailed spreadsheets.

But, if you follow the budget tips and bravely face your financial reality, you’ll surely have a better control over you money

Leave your opinion in the comments below and let me know if you have more budget tips I’ve missed.

For more finance and investing tips, check our finance section and entrepreneurship sections and subscribe to our weekly newsletters.

The post 5 budget tips for the busy entrepreneur appeared first on AlphaGamma.

4 Ways to Align Your Content Marketing Strategy With Your Mission

Being an essential aspect of any company, marketing plays a vital role to increase profitability. In the same way, content marketing is the prerequisite in practicing any of the SEO techniques for a website.

 

As we all know SEO (Search Engine Optimization) is all about creating amazing content, optimizing and promoting it. And now, SEO is inextricably linked to content marketing and other new methods of internet marketing.

The majority of search queries drive traffic websites, hunting quality information for that query. So, content displayed on the website should be relevant and quite informative. This is the main reason why content is said to be king.

Creating powerful and informative content doesn’t end your task. Rather, the main task begins to interlink content marketing and your goals. But, the most common mistake businesses tend to make is not considering goals from the beginning, and run behind boosting traffic to the website.

This is the main phase in digital marketing, where people face an issue. If content marketing is not done in coordination with the mission, then how is it possible to rank well on search engine results pages (SERPs)?

Let me break down a method to align your content marketing strategy with mission through these insanely amazing ways.

Before you start creating useful content for your website, look at how you can plan a content marketing strategy while coordinating it with the company’s mission. Here are few amazing ways to plan a mission-friendly content marketing strategy:

 

1. Consistency

Maintaining consistency doesn’t start simply by managing a good flow of content. Instead, the foremost thing you need to do is understanding the importance of brand consistency on all the platforms. This is one of the best ways to maintain coherence with customers.

The average person has an attention span of 8 seconds, so retaining interest to your content is essential.

align your content marketing strategy with your mission

 

When customers get engaged with your content, they would mainly look for the same identity, same feel and similar experience across all platforms. This identity can be demonstrated through the brand name, and logo to mark your presence among all users.

Apart from brand consistency, it is a prerequisite to manage your timeframe in content marketing. Set a schedule of when, how and which kind of articles or blogs you will display on your website. When you maintain this consistency of regular posting, viewers easily encounter all your content and look forward more information on the website.

This way you can build a strong relationship with your customer and execute the strategies of marketing based on your mission.

 

2. Keep your target audience in mind

While setting goals, it is obvious that target audience is predetermined. But, many marketers neglect them while creating content and end up with detached customers. This failure negatively affects website search engine rankings.

The demographics, choices, and interest of your audience are a part of your goals. If you consider all these points during the content campaign, then it will work wonders on the website’s performance.

 

3. Incorporate Photos, Videos and GIFs

Gone are the days when people use to read long texts. New techniques bring in various tricks to grab the users’ attention and hold their interest until the end.

A study shows that 81% of people only scan the content they read online. Visual information can pull user’s attention to the content. So, it would be a good idea to fuse in various infographics, or photos, or GIFs. This way you can easily connect to the consumers as per your goals.

 

4. Promote it on correct platform

Assume that the content created with great efforts is not able to reach your potential audience. Do you think this is justice to those massive efforts? This is the reason why it becomes necessary to share your content on the correct platforms.

The majority of people are active on social media sites such as Facebook, Instagram, Twitter, and much more. So, use social media as a weapon to shoot the content to a large number of people and engage them with it.

The main task starts by recognizing which platform would be the accurate one according to goals of the website and to check which site would lead you towards potential customers.

As compared to traditional marketing, content marketing costs 62% less. So, it becomes a necessary to optimize all platforms correctly for the best outcome.

 

Takeaway message

SEO is not an arduous task, it’s a crucial one which requires special attention. It is possible to succeed in it with the correct aim, strategy and its implementation to augment website’s traffic which apparently leads to the productivity of the company.

Since we’ve learnt about these modifications, tweak your content strategy in such a way that it goes hand in hand with your company’s pre-decided goals and missions. This would greatly impact visibility, branding and effectively manage your online reputation management.

How have you aligned your content marketing strategy with your company’s mission? Tell your story in the comments below.

align your content marketing strategy to your mission

The post 4 Ways to Align Your Content Marketing Strategy With Your Mission appeared first on GetResponse Blog – Online Marketing Tips.

Use Thank You Pages to Drive Continuous Engagement

You are a store owner, a really good one – one that knows exactly how to run a business, satisfy customers and make them happy enough to guarantee their return.

 

In one instance, one of your repeat customer Paul approaches to you to check out. You get the payment and hand out the item to Paul and say ‘Thanks for shopping from us!’.

And while you do this, you may or may not think about why you do that, since you ‘thank’ each and every customer you have in your store.

Same thing goes for the online world, but this time with a little more detail.

Thank You pages, or confirmation pages, are the second step your visitors see right after they opt-in through your landing pages.

A good marketer knows that when a subscriber is generated, it’s just the beginning of a long journey. Every time you get new subscribers, you create opportunities. Aside from being a thank you page, confirmation pages are useful to continue communicating with your subscribers.

In this post, I am going to show you how exactly you could use Thank You pages to increase engagement, and unlock the opportunities to turn those leads into customers.

In each step, I used GetResponse Landing Page creator to demonstrate the use cases.

1. Ask them to fill a survey

Place a survey on your thank you page if you want to fine tune your offer, or create better content on your website.

Create your survey using GetResponse surveys. Fill out all the necessary fields to customize your feedback survey.

 

thank you pages

 

After filling out all the details, proceed on creating your questions.

When it’s done, publish it and copy your survey link.

 

use thank you pages for continuous engagement

 

Now, you already have your offer and landing page ready. All we need to do is to open the landing page editor, head on to thank you page tab and insert our message and call-to-action button that is linked to our survey we just created.

 

use thank you pages for continuous engagement

 

That’s it.

If you’d like to learn more about GetResponse Surveys, here’s a helpful link for you to get started.

 

2. Invite them to your upcoming webinar

Webinars are one of the best ways to educate and qualify a lead that may have high interest in your product or offer. Using GetResponse landing page creator, you can add a webinar invitation section to your thank you page.

 

use thank you pages for continuous engagement

 

If you’d like to learn more about how to use webinars to generate leads and build relationships, head over to our newest Webinar Marketing Bootcamp page and sign up for the course.

 

3. Use video

You may have more to tell to your subscribers once they opt-in to your list. Let them know how they should be preparing for the course they just signed up or give them more information about how to redeem the offer.

 

use thank you pages for continuous engagement

 

Here’s a useful tutorial about how to add videos on your landing pages.

 

4. Offer resources

Building a long lasting relationship with your audience is deeply connected with how much you show that you care about them. Delight your subscribers with ebooks, whitepapers or guides right after they opt-in.

 

Use thank you pages for continuous engagement

 

5. Offer discounts

“Your customer doesn’t care how much you know until they know how much they care.” These are the words of Damon Richards, an expert on customer care. Besides offering your help to make their business better, give discounts that will make them come back and purchase from you again.

Here’s an example I created using GetResponse Landing Pages:

 

use thank you pages for continuous engagement

 

6. Show testimonials

 

Why not to continue building trust even after they are converted? Show them how satisfied your other customers are. 70% of people trust the opinions of other consumers posted online (source). Use the power of reviews to ensure continuous engagement with your audience.

 

Use Thank You Pages for Continuous Engagement

Back to you

Once you create your landing page, think about what other opportunities you can create after you convert.

GetResponse Landing Pages gives you capabilities to edit your thank you pages any way you want.

Are you already applying any of those ways I described above? If so, let us know what results you got in the comments below.

use thank you pages

The post Use Thank You Pages to Drive Continuous Engagement appeared first on GetResponse Blog – Online Marketing Tips.

9 Steps to Creating a Magnetic Blog

It’s not surprising that you decided to dedicate yourself to work in the world of web. Perhaps you’ve seen lots of websites that get an enormous amount of traffic every single day. The owners of these web resources become popular, they earn solid money, and they are happy with the life.

 

You might think a kind of “I have a great idea/service/product to spread around the globe sitting in a comfortable office” business idea. Yes, you think in a right direction. The internet is a wonderful place to start your business. However, it is not as easy as it seems.

While you could be a skillful businessman outside the internet, it doesn’t mean you can get credit in the digital world. Here you will have to face a bunch of new rules; new personal findings and, of course, barriers you will have to overcome. Here you will have to become a professional internet marketer.

Let’s presume you’ve already launched a website. You believe it will generate some traffic. Unfortunately, the only thing you can see – your website brings you zero results: you don’t have any traffic, you don’t get new customers, your brand gets no visibility and, moreover, you spend all your time in vain.

It’s a kind of disaster, isn’t it?

Let me present you 9 steps to creating a magnetic blog that will attract dozens of visitors and bring you money.

 

1. Know your niche and your audience

Yeah, a statement “know your niche and your audience” might sound weird for you as you’ve just entered upon the path of internet marketing but it is not as strange as you think. I am sure you know what “a chain reaction” means. Right – it is a sequence of reactions where a reactive product or by-product causes additional reactions to take place. The same happens to your online activity. You just get in touch with your target audience, introduce them your product, and, afterwards, this audience will share it via all possible social media accounts (of course, if your product worth it). Why is it a chain reaction? Because you have to do a single “stovepiping” and your service users will do the rest instead of you.

Nevertheless, I haven’t given you any idea on how to find your target audience. Well, first things first. Determine your niche. It is easy to do because you, as a businessman, already know what kind of product/service you’re going to offer. Let’s take, for example, musical instruments. You are the one who has just released a new guitar brand and, of course, you want to get customers online.

Finally, you’ve determined your niche and it is time to investigate where to find potential clients for your awesome guitars.  What Google says:

 

9 steps to creating a magnetic blog

 

As you can see, Google reveals you TOP 10 websites that sell guitars and other musical equipment. These websites are the source of your customers you could gain.

Once you’ve found the places where your target audience “dwells”, it is time to know better your competitors.

 

2. Know your competitors – they can teach you a lot.

Believe or not but your competitors can give you a lot of things. As I’ve showed you above – it is not too hard to find out who your competitors are via Google. BUT in this very case you should ask Google about blogs that are dedicated to music instruments:

 

creating a magnetic blog

 

Please pay attention to an inquiry you’re using during the search. I didn’t want to do an in-depth keyword research, I just put the first that came to my mind “music instruments blog” and Google suggested me a few solid blogs. I want to underline an adjective “solid” because I’ve checked the DR of each blog and Organic Traffic they get via Ahrefs Site Explorer:

 

9 steps to creating a magnetic blog

 

69K of traffic – it is really impressive. And do you know what do these numbers mean? It means this blog is the place where you could find a way lot of potential clients for your own music brand.

Why do I say “competitors can teach you a lot”? Because, thanks to discovering your competitors’ blogs, you have a great opportunity to see what they offer to their target audience:

  • What type of content they post?
  • Do they add video tutorials to the blog or not?
  • Do they pay attention to spreading the information via social media?

I don’t say that you should do all the same as your competitors do. But, please, take into account that these websites established themselves as the leaders being a part of TOP 10 Google results. Thus you can get lots of useful information spying these web resources.

 

3. Take care of your brand visibility

 Despite the fact that your service is awesome as hell, you won’t scale up your customer database massively without the right brand visibility. Yeah, sometimes it is easier to say than to do. And the very first step you should do is to tell about yourself.

I am not familiar with psychological aspects of our society but the practice shows: if people don’t know your story, your background, they won’t be interested in the service you’re willing to sell them.

Why is it so important? Just because I believe everyone wants to trust to someone he or she already knows. No, it is not about personal relationships. It is about your “transparency” as a businessman. Here are a few suggestions you should follow branding yourself:

  • Don’t be shy about sharing your life story. Tell us about yourself, as if you were talking to a friend.
  • Point out how your product or service can help your users to solve their problems
  • Share your story via social media accounts.
  • When you talk about your service, you should never be arrogant. Remember, you catch more flies with honey than with vinegar 🍯

 

4. Create a social media presence 

I could combine this tip with the one above because a social media presence is a part of your brand visibility. However, I decided to talk about it in detail. I bet you won’t argue with me that creating accounts throughout such social media resources as Facebook, LinkedIn, Twitter, Instagram, and Pinterest is not a hard task. Yes, it will take some of your time but doing a good job these social media accounts will help you spread the information about your brand’s activity.

 

The Art of Social Media

It’s a very slippery slope when marketers tend to self-promote instead of engaging more and more users to get familiar with the service itself.  If you want to see that your social media efforts aren’t in vain, you should do the following:

  • Refresh the information on your social media accounts daily.
  • Never ignore comments people post.
  • Always reply to users’ questions.
  • Share the information related to your niche but don’t be persistent with self-promotion.
  • Use various methods of catching users’ eye: post videos, images, infographics. Make sure your content is interesting.
  • Use Twitter as a great place to find new connections and take a part in various conversations.

Use Instagram as the platform for posting innovations in terms of your service. Don’t forget to be closer to your users by posting some shots from your daily routine.

 

5. Be a guest contributor

Guest posting is an excellent way to get credibility for yourself as a marketer and, of course, to make your brand popular. 

If you want to get visibility for your own blog, you should “fan a spark” on other blogs as the writer.

What will it give you?

Firstly, you will get credit as a writer and as a professional marketer. Moreover, you will increase traffic to your site earning backlinks.

Another one cool thing that guest posting allows you to do is create business relationships with influential people from your niche. My personal experience is a great example of this. When I started writing my first articles I had neither followers on Twitter, nor business contacts on LinkedIn. Likely, my guest contributions on marketing blogs with DR starts from 40-63 helped me get useful business connections (no more, no less):

 

9 steps to creating a magnetic blog

 

Yeah, the situation with followers on Twitter is not impressive. Nevertheless, for me (who has recently started writing guest posts) it is a good result. Likely, my contacts on LinkedIn are far better in contrast to Twitter:

 

9 steps to creating a magnetic blog

 

340 business contacts – not bad result for a person in this industry for only a year (I started guest posting 4 months ago though).

Guest posting has only benefits for you and your blog. The only drawback you might face is absence of time. Fortunately, you will be able to overcome this “trouble” improving your writing skills.

 

6. Content is king – don’t forget about it!

Do you remember this statement “Master of information, master of situation?” Any kind of information is like a weapon you can use for your own benefit. But why does every marketer on the web know a rock-solid truth “content is king?” Simply because content gives users answers to their questions.

Once I stumbled upon an interesting survey the Content Marketing Institute created. It states that 80% of businessmen prefer to get  general information about some brand via reading a few articles, compared to an ad. And, 78% of consumers believe that those companies that provide high-quality content build better business relationships with them. However, 58% still think that those companies that produce video content are more trustworthy.

Truth be told, it doesn’t matter what kind of content you are going to present your audience. There are lots of blogs that win the game providing their users only with articles. There are blogs that like to mix their content up – they produce articles, videos, and even, launch podcasts.

By the way, if you want to get some new valuable insights on content marketing, you should check out what the founder of the Content Marketing Institute Joe Pulizzi says.

 

7. Optimize your blog

 Every marketer who runs a blog optimizes it in a proper way. SEO is an integral part of internet marketing. You won’t get any traffic without an optimized website. I won’t provide you with a detailed SEO course over here (there are lots of guides in the internet) but I just want you to understand the basic aspect of it.

I could say for a lark “everything revolves around content” but I am sure it is more like an unquestionable fact rather than joke! Content is KING! Thus, never neglect of creating only high-quality and unique material.

Talking about written content, you should always focus on using right keywords that will help your content get ranked well in Google. It goes without saying that using only “text type” content makes your blog very boring. Thus, don’t forget to add images, videos, infographics, etc., on your blog. These visual additions will make your blog interesting and desirable to visit. Nevertheless, even though you will have to take care of adding an optimized description, alt tags, and, as I’ve already mentioned, related keywords. Without all these SEO “preparations” your blog will be invisible for Google first page.

Please, don’t neglect SEO!

 

8. Mobile accessibility is important as well

Wow, I thought this tip is self-evident just because you might be read this post using your mobile device.

Taking things more seriously, mobile optimization of a website is vitally important. Especially in the age of tech progress. Let me introduce you just a few reasons why you must have a mobile optimized website:

  • User experience. Firstly, mobile users want to get the information (or to purchase a product) very fast. If your website is inconvenient for mobile users, you lose out on thousands of potential customers. Additionally, mobile optimized websites lead to positive feedbacks from users.
  • Traffic. I don’t know a single person who doesn’t use a mobile phone for surfing the web. Maybe you do? Well, you got a clue that mobile users are a great source of traffic for your website.
  • Bounce rate. If your web resource isn’t mobile optimized, your bounce rate is going to be very high. If you want to reduce it, a mobile optimization is a must-do.
  • Brand engagement. Did you know that users who have been satisfied with your website’s mobile experience will likely return to your site on desktop afterwards? Yes, it is true. Thus, your brand engagement increases its popularity. However, just imagine if your visitors are not satisfied with a mobile version of your website, what’s next? Right, they will choose your competitors instead of you.

 

9. Outreach

It’s good when your content finds its recognition by itself – when people can easily stumble upon it from Google. It means you’re a genius of SEO and marketing. However, what if your content still doesn’t get as much recognition as you think it deserves?

You should present your material manually to the audience. And this very process is called outreach. The primary goal of outreach is not just promoting your content (and service as well) but building new business relationships with influential people from your niche.

I want to present you a short step-by-step plan on how to do outreach via email correctly:

  • Identify your targets
  • Find one’s personal email address (you can use these tools findthat.email, Voilanorbert)
  • Prepare personalized email template with a “killer” subject line
  • Don’t be afraid of sending a follow-up email
  • Be persistent in reaching out

I want to convince you that doing outreach in a proper way (and on a regular basis) will give you the results you need – traffic, brand visibility, and personal growth as a professional marketer.

SIDENOTE: if you want to know a bit detailed on how to do blogger outreach, you should check out this marvelous guide.

  

Conclusion

Creating a magnetic blog is not a simple process, it takes lots of time, patience, and strength. Doing it on your own without additional knowledge might slow your efforts down. Likely, things can’t be all that bad on your side!

Following these 9 basic yet powerful steps you will be able to run a successful blog that will bring you lots of benefits.

Now, since you have already been armed with my helpful tips, it’s time to start crafting your web resource. Perhaps, I ‘ll be delightfully surprised when I’ll come across your blog in a few months reading some outstanding content.

If you have anything to add, please, feel free to share your insights in a comment section.

P.S don’t forget to share it via social media 😊

9 steps to creating a magnetic blog

The post 9 Steps to Creating a Magnetic Blog appeared first on GetResponse Blog – Online Marketing Tips.

The 22 best content marketing platforms

Content marketing is the art of communicating with your prospects without having to sell them anything.

Given the recent trends in how consumers learn about companies and products (IBM report), content marketing has become vital to your business success.

By creating useful and valuable content, you build lasting relationships with your audience and empower potential customers.

The 22 best content marketing platforms

Creating insightful content for each stage of your buyer persona’s journey will make the difference. And to get this done, we prepared a list (in no particular order) of tools that you might use to develop and execute your content marketing campaigns successfully.

1. Outbrain

alphagamma 22 best content marketing platforms entrepreneurship opportunities outbrain
Source: Outbrain

Outbrain is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate.

Outbrain provides publishers with a service for recommended links to increase traffic and generate revenue.

2. HubSpot

alphagamma 22 best content marketing platforms entrepreneurship opportunities hubspot
Source: HubSpot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Its service portfolio includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics.

HubSpot’s sales application enables sales and service teams to have effective conversations with leads and prospects.

3. ClearVoice

alphagamma 22 best content marketing platforms entrepreneurship opportunities clearvoice
Source: ClearVoice

ClearVoice helps companies create engaging content to power their blogs, SEO, social media, and marketing automation.

The ClearVoice content marketing platform offers access to content strategists, industry expert writers, and editors to enable scalable high-quality content.

Additional content intelligence tools, integrated editorial calendar, and streamlined content workflow bolster productivity and help marketers achieve their content marketing goals.

4. Curata

alphagamma 22 best content marketing platforms entrepreneurship opportunities curata
Source: Curata

Curata’s software help marketers scale a data-driven, content marketing supply chain to grow their leads and revenue. Hundreds of companies around the world from startups to the Fortune 500 depend upon Curata to fuel their content marketing engines.

Curata has been at the forefront of the content marketing movement and is part of the unprecedented growth in marketing technology investment projected to continue for many years to come.

5. ScribbleLive

alphagamma 22 best content marketing platforms entrepreneurship opportunities scribblelive
Source: ScribbleLive

ScribbleLive makes it easier for businesses to drive results with content. It’s the leading content marketing platform that brings together data insights, creativity, and effective process to empower marketers to predict what will be successful – and make it happen.

Make decisions with data, channel your creativity and deliver content effectively.

ScribbleLive is trusted by over 800 leading brands, including RedBull, Oracle, American Express, ESPN, Bank of America, NBA and Visa.

6. LookBook HQ

alphagamma 22 best content marketing platforms entrepreneurship opportunities lookbookhq
Source: LookBook HQ

LookBooks let B2B marketers tell complex stories to busy audiences simply & effectively.

LookBooks increase audience engagement with your content and generate actionable data so that you can produce higher quality Sales Accepted Leads faster. It helps you track this and help you figure out the ROI of your content marketing.

7. BuzzSumo

alphagamma 22 best content marketing platforms entrepreneurship opportunities buzzsumo
BuzzSumo

Data-driven insights to research, amplify and monitor your content marketing. Simplified content creation, influencer outreach, and trend identification.

8. Ceros

alphagamma 22 best content marketing platforms entrepreneurship opportunities ceros
Source: Ceros

Ceros is a cloud-based interactive content creation platform that empowers marketers and designers to create rich, engaging digital content—no coding or QA necessary.

9. Hemingway

alphagamma 22 best content marketing platforms entrepreneurship opportunities hemingway
Source: Hemingway

Hemingway highlights long, complex sentences and common errors; if you see a yellow highlight, shorten the sentence or split it.

If you see a red highlight, your sentence is so dense and complicated that your readers will get lost trying to follow its meandering, splitting logic — try editing this sentence to remove the red.

10. OneSpot

alphagamma 22 best content marketing platforms entrepreneurship opportunities onespot
Source: OneSpot

OneSpot is the only content marketing platform powered by Content Sequencing® technology, which drives personalized, repeat engagement with branded content across websites, email and paid media channels.

Fortune 500 brands including Kraft Heinz, Delta Faucet, and Whole Foods Market rely on OneSpot to build strong content-based relationships, provide a measurable audience and content insights, and drive quantifiable results.

11. SnapApp

alphagamma 22 best content marketing platforms entrepreneurship opportunities snapapp
Source: SnapApp

SnapApp is an interactive content creation platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email.

Marketers can select from customizable content types that average click rates of over 50% and conversion rates in excess of 80%.

Leading companies including Oracle, EMC, Harper Collins, Unitrends, Atmel, DDI, PBS and the American Red Cross and thousands of others choose SnapApp.

12. Prezi

alphagamma 22 best content marketing platforms entrepreneurship opportunities prezi
Source: Prezi

Prezi is the presentation platform that helps you connect more powerfully with your audience.

Unlike slides, Prezi’s interactive, zoomable canvas lets you show relationships between the big picture and fine details, putting your ideas in relief. With Prezi, your message is more likely to resonate, motivate, and be remembered.

13. Captora

alphagamma 22 best content marketing platforms entrepreneurship opportunities captora
Source: Captora

Captora ToFu Marketing helps you target, launch and optimize high-performing campaign portfolios at scale across search, advertising, and social channels.

Companies like DocuSign, Marketo, Cvent, MongoDB, and Acquia are leveraging Captora to significantly scale new revenue and conversion rates across search, advertising, and social channels.

14. Percolate

alphagamma 22 best content marketing platforms entrepreneurship opportunities percolate
Source: Percolate

Percolate’s complete web and mobile marketing software increases productivity elevates your brand and helps you generate more sales.

From governance, planning and content creation to audience acquisition, customer management and analytics, Percolate unite your brand, your data and your stories across every team, location, integrated system and customer interaction.

15. Kapost

alphagamma 22 best content marketing platforms entrepreneurship opportunities kapost
Source: Kapost

Kapost is the leading provider of Content Marketing software that enables companies to manage their content marketing as a structured business process.

Through its platform that manages the ideation, production, distribution, audience development and analytics of content marketing, Kapost empowers marketers to generate more content, more traffic, and more leads.

16. Storify

alphagamma 22 best content marketing platforms entrepreneurship opportunities storify
Source: Storify

Turn what people post on social media into compelling stories. With Storify, you collect the best photos, video, quotes from Twitter, Instagram, YouTube and more to publish them as simple, beautiful stories that can be embedded anywhere.

It’s the best way to capture an event whether it’s a news event, a conference, a product launch, a wedding, etc.

17. Promoboxx

alphagamma 22 best content marketing platforms entrepreneurship opportunities promoboxx
Source: Promoboxx

Promoboxx is the only marketing platform that connects and aligns national brands and local retailers to drive sales.

Founded in 2010 and headquartered in Boston, Promoboxx works with leading manufacturers in the auto, appliance, outdoor apparel, and footwear industries.

18. Copify

alphagamma 22 best content marketing platforms entrepreneurship opportunities copify
Source: Copify

Whatever kind of marketing you are involved in, there’s almost always a need for quality, relevant copy. Copify is attempting to take the hard work out of sourcing freelance copy at short notice.

Copify provides a platform for online marketing professionals to source content from a pool of copywriters.

19. CodeFuel

alphagamma 22 best content marketing platforms entrepreneurship opportunities codefuel
CodeFuel

CodeFuel is Perion’s (NASDAQ: PERI) engagement and monetization suite helping content publishers create new revenue streams and advertisers hit targeted audiences- all while increasing site performance.

CodeFuel enhances the user experience by delivering relevant content and optimizing conversion for both advertisers and publishers.

We keep users focused and on-site for longer through targeted search results while building the perfect native ad experience.

20. Acrolinx

alphagamma 22 best content marketing platforms entrepreneurship opportunities acrolinx
Source: Acrolinx

Acrolinx AI technology helps the world’s best companies speak with one voice – with content that’s more findable, readable, and engaging.

Their artificial intelligence engine helps companies like Adobe, Dell, Google, IBM, Philips, and Siemens align, enhance, and enrich their marketing and technical information.

Built on a powerful linguistic analytics engine, they help their customers stand apart from their competitors by delivering content with greater warmth, readability, and conciseness.

21. Percussion CMS

alphagamma 22 best content marketing platforms entrepreneurship opportunities percussion
Source: Percussion

Web content management should be easy. Marketers are expected to use their websites to drive business, but struggle to do so without full control over content, design or functionality.

Percussion CMS gives marketers ownership of the website to make their content marketing efforts more effective.

22. Überflip

alphagamma 22 best content marketing platforms entrepreneurship opportunities uberflip
Source: Überflip

Uberflip is a platform for marketers to create, manage and optimize content experiences so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey.

By providing marketers with the tools they need to boost engagement, generate leads and fuel demand generation they can better leverage content to meet their goals.


Now you know where to get started. Don’t forget to leave your opinion in the comments below and let us know what you think about the article, or if you know any other useful tools!

For more business tips, check our entrepreneurship section, subscribe to our weekly newsletters.

The post The 22 best content marketing platforms appeared first on AlphaGamma.

How Social Media Monitoring Can Generate Leads

A good business listens to its customers and, thanks to social media, it’s easier to do that now than ever before – not just with existing clients, but potential customers and those of your rivals. Follow these simple tips and you’ll have a great chance of using social media monitoring to improve your business and generate new leads.

 

What is social media monitoring?

First, though, what exactly do we mean by social media monitoring? Many businesses adopt social media as a promotion tool – they use it to publicize new products or services or to announce special promotions. Social monitoring – or listening – is different. It monitors what people say about a product or a service to identify ways in which a business can improve. You could be listening for any one of a number of things – whether it’s how customers view your own products, how they interact with your competitors, what they’re looking for and what new products you could offer. That last point is possibly the most important because, if there is one thing many businesses get wrong, it’s what their customers truly want. The reason for that is simple – they ask them.

 

What customers want

Henry Ford once said that if he’d asked customers what they were looking for they would have said a faster horse – the idea of a car hadn’t even crossed their minds. Equally, nobody was clamoring for the iPad before it existed, but that didn’t stop it selling like hot cakes. People wanted it – even if they didn’t know it yet.

Asking customers, or potential customers, what they want is flawed because their answers will be limited by their own experiences. They can only picture things that they already know instead of imagining something which does not exist yet. Instead, businesses can listen to what they are saying as a way identifying the products which will sell.

 

Find out where your competitors are weak

As a business, you might spend time looking at where your competitors are strong. Using social media, you can find out where they are falling down on the job and letting their own customers down. It’s easy to do.

Simply type a competitor’s name into a search engine to see where they are being mentioned. Take note of any negative comments and what the problem is. You can also try adding words such as ‘can’t or ‘won’t’ into the search to see what they are failing to deliver. If you spot a common failing, make sure you can address that problem and ensure people know about it.

I’ve had direct experience of this. I was having a problem with a major payment platform which appeared to have lost a transaction. I wasn’t happy and expressed my discontent on Twitter. Pretty soon I was approached both by the platform itself who wanted to be seen to address the problem and also a competitor. They wanted to make it clear that their processes were much more reliable and I wouldn’t experience this same issue with them.

 

Locate your potential customers

Think about the kind of people you’re selling to and the kind of people you’d like to sell to. Try to find out where they spend their time online. Are they big users of Twitter or are there any discussion forums they like to hang out on? For example, if you sell to a specific business sector, it might have its own discussion forum. Sign up, listen to what’s being said and, at the appropriate time, join in. Be genuine. If you wade in with an overt plug for your product, it will stand out like a sore thumb and instead of attracting potential customers you’ll put them off for good. Be helpful, be useful and engage with them in a natural way. If you’re useful, they are more likely to become loyal and long term clients.

 

Get them early

Once you’ve located them, it’s time to get them early in the purchasing process. We are all becoming much smarter as consumers in the way we approach the business. According to data from MineWhat, 81% of consumers conduct research online before they make a buying decision. Sixty percent start on search engines and 61% say they will read product reviews before making a decision. Catch them early in the buying process and you’ve got a great chance of steering them in your direction.

Monitoring and listening plays an important role here. By listening to what they are saying you’ll be able to find out what they are looking for, what they are worried about, and what stops them from making a purchase. This allows you to present them with practical solutions. For example, the same survey found that approximately 60% of people decide not to make a purchase because they are worried about the returns policy. If that’s the case, reassure them that your returns policy is clear, simple, and fast.

Equally, if they decide against one of your competitors because they can’t offer something, make it clear to them that you can. For example, let’s say someone has rejected your biggest competitor because they don’t offer 24-hour phone support. If you can show them that you offer that, they will be much more likely to choose your company.

 

Identify influencers

Every sector has their brand influencers – people who have the power to shape the buying decisions of others. You can find them by seeing who links to – or publishes – your press releases after a major launch. Get in touch and build a relationship with them to ensure they talk about you in a positive light.

Equally, the chances are you’ll have a lot of brand advocates out there – people who love your product and are happy to talk about it. They are a form of free promotion – they are out there plugging your business and you don’t even know about it. Sometimes it’s enough simply to listen to them and find out what they are saying. It will tell you what you’re doing that works and where your strengths lie. You could also engage with them; offer them promotions, special prices and giveaways – anything to keep them onsite and eulogizing about your products.

They can be useful if you have some bad publicity on social media. If someone is complaining about your product, they are the most likely people to come to your defense.

 

Embrace negative feedback

None of us likes to hear bad things said about us, but it can be useful. If someone is complaining about your product, take it as a form of product research. They are telling you about bugs with your product and service – and where you can make improvements. Iron these issues out and your sales will improve.

In general, good customer care and service are crucial in helping to improve sales. As consumers, we can be cynical at times. We’ve come to expect the worst from service providers – so much so that when someone pleasantly surprises us, we are likely to become customers and recommend that service to others.

Be attentive – listen to what’s going on and if someone is having trouble, help them out. They don’t even have to be customers. They could be asking a general question to which you have the answer. Give them a helping hand and the chances are they will repay you somewhere down the line.

The most important thing about this is that it works. We’ve worked with many clients who are using social media primarily as a promotional tool, but aren’t listening to what it’s telling them. We’ve helped them to see it as a two-way engagement and watched them reap the benefits.

Doing so is not always straightforward. There are millions of conversations taking place every day on social media platforms around the world. You need to sort out the good from the bad and the useless. You can get a long way by using the search features within platforms such as Twitter. Other tools such as Hootsuite can help you find relevant content and engage with the best people for your business. That, though, could be a topic for another blog.

 

Over to you

Do you use social media monitoring in your business? What was your biggest lesson learned from using it? Share your thoughts in the comments below.

how social media monitoring can generate leads

The post How Social Media Monitoring Can Generate Leads appeared first on GetResponse Blog – Online Marketing Tips.

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