You are a store owner, a really good one – one that knows exactly how to run a business, satisfy customers and make them happy enough to guarantee their return.

In one instance, one of your repeat customer Paul approaches to you to check out. You get the payment and hand out the item to Paul and say ‘Thanks for shopping from us!’.

And while you do this, you may or may not think about why you do that, since you ‘thank’ each and every customer you have in your store.

Same thing goes for the online world, but this time with a little more detail.

Thank You pages, or confirmation pages, are the second step your visitors see right after they opt-in through your landing pages.

A good marketer knows that when a subscriber is generated, it’s just the beginning of a long journey. Every time you get new subscribers, you create opportunities. Aside from being a thank you page, confirmation pages are useful to continue communicating with your subscribers.

In this post, I am going to show you how exactly you could use Thank You pages to increase engagement, and unlock the opportunities to turn those leads into customers.

In each step, I used GetResponse Landing Page creator to demonstrate the use cases.

1. Ask them to fill a survey

Place a survey on your thank you page if you want to fine tune your offer, or create better content on your website.

Create your survey using GetResponse surveys. Fill out all the necessary fields to customize your feedback survey.

After filling out all the details, proceed on creating your questions.

When it’s done, publish it and copy your survey link.

Now, you already have your offer and landing page ready. All we need to do is to open the landing page editor, head on to thank you page tab and insert our message and call-to-action button that is linked to our survey we just created.

That’s it.

If you’d like to learn more about GetResponse Surveys, here’s a helpful link for you to get started.

2. Invite them to your upcoming webinar

Webinars are one of the best ways to educate and qualify a lead that may have high interest in your product or offer. Using GetResponse landing page creator, you can add a webinar invitation section to your thank you page.

If you’d like to learn more about how to use webinars to generate leads and build relationships, head over to our newest Webinar Marketing Bootcamp page and sign up for the course.

3. Use video

You may have more to tell to your subscribers once they opt-in to your list. Let them know how they should be preparing for the course they just signed up or give them more information about how to redeem the offer.

Here’s a useful tutorial about how to add videos on your landing pages.

4. Offer resources

Building a long lasting relationship with your audience is deeply connected with how much you show that you care about them. Delight your subscribers with ebooks, whitepapers or guides right after they opt-in.

5. Offer discounts

“Your customer doesn’t care how much you know until they know how much they care.” These are the words of Damon Richards, an expert on customer care. Besides offering your help to make their business better, give discounts that will make them come back and purchase from you again.

Here’s an example I created using GetResponse Landing Pages:

6. Show testimonials

Why not to continue building trust even after they are converted? Show them how satisfied your other customers are. 70% of people trust the opinions of other consumers posted online (source). Use the power of reviews to ensure continuous engagement with your audience.

Back to you

Once you create your landing page, think about what other opportunities you can create after you convert.

GetResponse Landing Pages gives you capabilities to edit your thank you pages any way you want.

Are you already applying any of those ways I described above? If so, let us know what results you got in the comments below.

The post Use Thank You Pages to Drive Continuous Engagement appeared first on GetResponse Blog – Online Marketing Tips.

It’s not surprising that you decided to dedicate yourself to work in the world of web. Perhaps you’ve seen lots of websites that get an enormous amount of traffic every single day. The owners of these web resources become popular, they earn solid money, and they are happy with the life.

You might think a kind of “I have a great idea/service/product to spread around the globe sitting in a comfortable office” business idea. Yes, you think in a right direction. The internet is a wonderful place to start your business. However, it is not as easy as it seems.

While you could be a skillful businessman outside the internet, it doesn’t mean you can get credit in the digital world. Here you will have to face a bunch of new rules; new personal findings and, of course, barriers you will have to overcome. Here you will have to become a professional internet marketer.

Let’s presume you’ve already launched a website. You believe it will generate some traffic. Unfortunately, the only thing you can see – your website brings you zero results: you don’t have any traffic, you don’t get new customers, your brand gets no visibility and, moreover, you spend all your time in vain.

It’s a kind of disaster, isn’t it?

Let me present you 9 steps to creating a magnetic blog that will attract dozens of visitors and bring you money.

1. Know your niche and your audience

Yeah, a statement “know your niche and your audience” might sound weird for you as you’ve just entered upon the path of internet marketing but it is not as strange as you think. I am sure you know what “a chain reaction” means. Right – it is a sequence of reactions where a reactive product or by-product causes additional reactions to take place. The same happens to your online activity. You just get in touch with your target audience, introduce them your product, and, afterwards, this audience will share it via all possible social media accounts (of course, if your product worth it). Why is it a chain reaction? Because you have to do a single “stovepiping” and your service users will do the rest instead of you.

Nevertheless, I haven’t given you any idea on how to find your target audience. Well, first things first. Determine your niche. It is easy to do because you, as a businessman, already know what kind of product/service you’re going to offer. Let’s take, for example, musical instruments. You are the one who has just released a new guitar brand and, of course, you want to get customers online.

Finally, you’ve determined your niche and it is time to investigate where to find potential clients for your awesome guitars.  What Google says:

As you can see, Google reveals you TOP 10 websites that sell guitars and other musical equipment. These websites are the source of your customers you could gain.

Once you’ve found the places where your target audience “dwells”, it is time to know better your competitors.

2. Know your competitors – they can teach you a lot.

Believe or not but your competitors can give you a lot of things. As I’ve showed you above – it is not too hard to find out who your competitors are via Google. BUT in this very case you should ask Google about blogs that are dedicated to music instruments:

Please pay attention to an inquiry you’re using during the search. I didn’t want to do an in-depth keyword research, I just put the first that came to my mind “music instruments blog” and Google suggested me a few solid blogs. I want to underline an adjective “solid” because I’ve checked the DR of each blog and Organic Traffic they get via Ahrefs Site Explorer:

69K of traffic – it is really impressive. And do you know what do these numbers mean? It means this blog is the place where you could find a way lot of potential clients for your own music brand.

Why do I say “competitors can teach you a lot”? Because, thanks to discovering your competitors’ blogs, you have a great opportunity to see what they offer to their target audience:

• What type of content they post?
• Do they add video tutorials to the blog or not?
• Do they pay attention to spreading the information via social media?

I don’t say that you should do all the same as your competitors do. But, please, take into account that these websites established themselves as the leaders being a part of TOP 10 Google results. Thus you can get lots of useful information spying these web resources.

3. Take care of your brand visibility

 Despite the fact that your service is awesome as hell, you won’t scale up your customer database massively without the right brand visibility. Yeah, sometimes it is easier to say than to do. And the very first step you should do is to tell about yourself.

I am not familiar with psychological aspects of our society but the practice shows: if people don’t know your story, your background, they won’t be interested in the service you’re willing to sell them.

Why is it so important? Just because I believe everyone wants to trust to someone he or she already knows. No, it is not about personal relationships. It is about your “transparency” as a businessman. Here are a few suggestions you should follow branding yourself:

• Don’t be shy about sharing your life story. Tell us about yourself, as if you were talking to a friend.
• Point out how your product or service can help your users to solve their problems
• Share your story via social media accounts.
• When you talk about your service, you should never be arrogant. Remember, you catch more flies with honey than with vinegar

4. Create a social media presence 

I could combine this tip with the one above because a social media presence is a part of your brand visibility. However, I decided to talk about it in detail. I bet you won’t argue with me that creating accounts throughout such social media resources as Facebook, LinkedIn, Twitter, Instagram, and Pinterest is not a hard task. Yes, it will take some of your time but doing a good job these social media accounts will help you spread the information about your brand’s activity.

It’s a very slippery slope when marketers tend to self-promote instead of engaging more and more users to get familiar with the service itself.  If you want to see that your social media efforts aren’t in vain, you should do the following:

• Refresh the information on your social media accounts daily.
• Never ignore comments people post.
• Always reply to users’ questions.
• Share the information related to your niche but don’t be persistent with self-promotion.
• Use various methods of catching users’ eye: post videos, images, infographics. Make sure your content is interesting.
• Use Twitter as a great place to find new connections and take a part in various conversations.

Use Instagram as the platform for posting innovations in terms of your service. Don’t forget to be closer to your users by posting some shots from your daily routine.

5. Be a guest contributor

Guest posting is an excellent way to get credibility for yourself as a marketer and, of course, to make your brand popular. 

If you want to get visibility for your own blog, you should “fan a spark” on other blogs as the writer.

What will it give you?

Firstly, you will get credit as a writer and as a professional marketer. Moreover, you will increase traffic to your site earning backlinks.

Another one cool thing that guest posting allows you to do is create business relationships with influential people from your niche. My personal experience is a great example of this. When I started writing my first articles I had neither followers on Twitter, nor business contacts on LinkedIn. Likely, my guest contributions on marketing blogs with DR starts from 40-63 helped me get useful business connections (no more, no less):

Yeah, the situation with followers on Twitter is not impressive. Nevertheless, for me (who has recently started writing guest posts) it is a good result. Likely, my contacts on LinkedIn are far better in contrast to Twitter:

340 business contacts – not bad result for a person in this industry for only a year (I started guest posting 4 months ago though).

Guest posting has only benefits for you and your blog. The only drawback you might face is absence of time. Fortunately, you will be able to overcome this “trouble” improving your writing skills.

6. Content is king – don’t forget about it!

Do you remember this statement “Master of information, master of situation?” Any kind of information is like a weapon you can use for your own benefit. But why does every marketer on the web know a rock-solid truth “content is king?” Simply because content gives users answers to their questions.

Once I stumbled upon an interesting survey the Content Marketing Institute created. It states that 80% of businessmen prefer to get  general information about some brand via reading a few articles, compared to an ad. And, 78% of consumers believe that those companies that provide high-quality content build better business relationships with them. However, 58% still think that those companies that produce video content are more trustworthy.

Truth be told, it doesn’t matter what kind of content you are going to present your audience. There are lots of blogs that win the game providing their users only with articles. There are blogs that like to mix their content up – they produce articles, videos, and even, launch podcasts.

By the way, if you want to get some new valuable insights on content marketing, you should check out what the founder of the Content Marketing Institute Joe Pulizzi says.

7. Optimize your blog

 Every marketer who runs a blog optimizes it in a proper way. SEO is an integral part of internet marketing. You won’t get any traffic without an optimized website. I won’t provide you with a detailed SEO course over here (there are lots of guides in the internet) but I just want you to understand the basic aspect of it.

I could say for a lark “everything revolves around content” but I am sure it is more like an unquestionable fact rather than joke! Content is KING! Thus, never neglect of creating only high-quality and unique material.

Talking about written content, you should always focus on using right keywords that will help your content get ranked well in Google. It goes without saying that using only “text type” content makes your blog very boring. Thus, don’t forget to add images, videos, infographics, etc., on your blog. These visual additions will make your blog interesting and desirable to visit. Nevertheless, even though you will have to take care of adding an optimized description, alt tags, and, as I’ve already mentioned, related keywords. Without all these SEO “preparations” your blog will be invisible for Google first page.

Please, don’t neglect SEO!

8. Mobile accessibility is important as well

Wow, I thought this tip is self-evident just because you might be read this post using your mobile device.

Taking things more seriously, mobile optimization of a website is vitally important. Especially in the age of tech progress. Let me introduce you just a few reasons why you must have a mobile optimized website:

• User experience. Firstly, mobile users want to get the information (or to purchase a product) very fast. If your website is inconvenient for mobile users, you lose out on thousands of potential customers. Additionally, mobile optimized websites lead to positive feedbacks from users.
• Traffic. I don’t know a single person who doesn’t use a mobile phone for surfing the web. Maybe you do? Well, you got a clue that mobile users are a great source of traffic for your website.
• Bounce rate. If your web resource isn’t mobile optimized, your bounce rate is going to be very high. If you want to reduce it, a mobile optimization is a must-do.
• Brand engagement. Did you know that users who have been satisfied with your website’s mobile experience will likely return to your site on desktop afterwards? Yes, it is true. Thus, your brand engagement increases its popularity. However, just imagine if your visitors are not satisfied with a mobile version of your website, what’s next? Right, they will choose your competitors instead of you.

9. Outreach

It’s good when your content finds its recognition by itself – when people can easily stumble upon it from Google. It means you’re a genius of SEO and marketing. However, what if your content still doesn’t get as much recognition as you think it deserves?

You should present your material manually to the audience. And this very process is called outreach. The primary goal of outreach is not just promoting your content (and service as well) but building new business relationships with influential people from your niche.

I want to present you a short step-by-step plan on how to do outreach via email correctly:

• Identify your targets
• Find one’s personal email address (you can use these tools findthat.email, Voilanorbert)
• Prepare personalized email template with a “killer” subject line
• Don’t be afraid of sending a follow-up email
• Be persistent in reaching out

I want to convince you that doing outreach in a proper way (and on a regular basis) will give you the results you need – traffic, brand visibility, and personal growth as a professional marketer.

SIDENOTE: if you want to know a bit detailed on how to do blogger outreach, you should check out this marvelous guide.

Conclusion

Creating a magnetic blog is not a simple process, it takes lots of time, patience, and strength. Doing it on your own without additional knowledge might slow your efforts down. Likely, things can’t be all that bad on your side!

Following these 9 basic yet powerful steps you will be able to run a successful blog that will bring you lots of benefits.

Now, since you have already been armed with my helpful tips, it’s time to start crafting your web resource. Perhaps, I ‘ll be delightfully surprised when I’ll come across your blog in a few months reading some outstanding content.

If you have anything to add, please, feel free to share your insights in a comment section.

P.S don’t forget to share it via social media

The post 9 Steps to Creating a Magnetic Blog appeared first on GetResponse Blog – Online Marketing Tips.

Content marketing is the art of communicating with your prospects without having to sell them anything.

Given the recent trends in how consumers learn about companies and products (IBM report), content marketing has become vital to your business success.

By creating useful and valuable content, you build lasting relationships with your audience and empower potential customers.

The 22 best content marketing platforms

Creating insightful content for each stage of your buyer persona’s journey will make the difference. And to get this done, we prepared a list (in no particular order) of tools that you might use to develop and execute your content marketing campaigns successfully.

1. Outbrain

Outbrain is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate.

Outbrain provides publishers with a service for recommended links to increase traffic and generate revenue.

2. HubSpot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Its service portfolio includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics.

HubSpot’s sales application enables sales and service teams to have effective conversations with leads and prospects.

3. ClearVoice

ClearVoice helps companies create engaging content to power their blogs, SEO, social media, and marketing automation.

The ClearVoice content marketing platform offers access to content strategists, industry expert writers, and editors to enable scalable high-quality content.

Additional content intelligence tools, integrated editorial calendar, and streamlined content workflow bolster productivity and help marketers achieve their content marketing goals.

4. Curata

Curata’s software help marketers scale a data-driven, content marketing supply chain to grow their leads and revenue. Hundreds of companies around the world from startups to the Fortune 500 depend upon Curata to fuel their content marketing engines.

Curata has been at the forefront of the content marketing movement and is part of the unprecedented growth in marketing technology investment projected to continue for many years to come.

5. ScribbleLive

ScribbleLive makes it easier for businesses to drive results with content. It’s the leading content marketing platform that brings together data insights, creativity, and effective process to empower marketers to predict what will be successful – and make it happen.

Make decisions with data, channel your creativity and deliver content effectively.

ScribbleLive is trusted by over 800 leading brands, including RedBull, Oracle, American Express, ESPN, Bank of America, NBA and Visa.

6. LookBook HQ

LookBooks let B2B marketers tell complex stories to busy audiences simply & effectively.

LookBooks increase audience engagement with your content and generate actionable data so that you can produce higher quality Sales Accepted Leads faster. It helps you track this and help you figure out the ROI of your content marketing.

7. BuzzSumo

Data-driven insights to research, amplify and monitor your content marketing. Simplified content creation, influencer outreach, and trend identification.

8. Ceros

Ceros is a cloud-based interactive content creation platform that empowers marketers and designers to create rich, engaging digital content—no coding or QA necessary.

9. Hemingway

Hemingway highlights long, complex sentences and common errors; if you see a yellow highlight, shorten the sentence or split it.

If you see a red highlight, your sentence is so dense and complicated that your readers will get lost trying to follow its meandering, splitting logic — try editing this sentence to remove the red.

10. OneSpot

OneSpot is the only content marketing platform powered by Content Sequencing® technology, which drives personalized, repeat engagement with branded content across websites, email and paid media channels.

Fortune 500 brands including Kraft Heinz, Delta Faucet, and Whole Foods Market rely on OneSpot to build strong content-based relationships, provide a measurable audience and content insights, and drive quantifiable results.

11. SnapApp

SnapApp is an interactive content creation platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email.

Marketers can select from customizable content types that average click rates of over 50% and conversion rates in excess of 80%.

Leading companies including Oracle, EMC, Harper Collins, Unitrends, Atmel, DDI, PBS and the American Red Cross and thousands of others choose SnapApp.

12. Prezi

Prezi is the presentation platform that helps you connect more powerfully with your audience.

Unlike slides, Prezi’s interactive, zoomable canvas lets you show relationships between the big picture and fine details, putting your ideas in relief. With Prezi, your message is more likely to resonate, motivate, and be remembered.

13. Captora

Captora ToFu Marketing helps you target, launch and optimize high-performing campaign portfolios at scale across search, advertising, and social channels.

Companies like DocuSign, Marketo, Cvent, MongoDB, and Acquia are leveraging Captora to significantly scale new revenue and conversion rates across search, advertising, and social channels.

14. Percolate

Percolate’s complete web and mobile marketing software increases productivity elevates your brand and helps you generate more sales.

From governance, planning and content creation to audience acquisition, customer management and analytics, Percolate unite your brand, your data and your stories across every team, location, integrated system and customer interaction.

15. Kapost

Kapost is the leading provider of Content Marketing software that enables companies to manage their content marketing as a structured business process.

Through its platform that manages the ideation, production, distribution, audience development and analytics of content marketing, Kapost empowers marketers to generate more content, more traffic, and more leads.

16. Storify

Turn what people post on social media into compelling stories. With Storify, you collect the best photos, video, quotes from Twitter, Instagram, YouTube and more to publish them as simple, beautiful stories that can be embedded anywhere.

It’s the best way to capture an event whether it’s a news event, a conference, a product launch, a wedding, etc.

17. Promoboxx

Promoboxx is the only marketing platform that connects and aligns national brands and local retailers to drive sales.

Founded in 2010 and headquartered in Boston, Promoboxx works with leading manufacturers in the auto, appliance, outdoor apparel, and footwear industries.

18. Copify

Whatever kind of marketing you are involved in, there’s almost always a need for quality, relevant copy. Copify is attempting to take the hard work out of sourcing freelance copy at short notice.

Copify provides a platform for online marketing professionals to source content from a pool of copywriters.

19. CodeFuel

CodeFuel is Perion’s (NASDAQ: PERI) engagement and monetization suite helping content publishers create new revenue streams and advertisers hit targeted audiences- all while increasing site performance.

CodeFuel enhances the user experience by delivering relevant content and optimizing conversion for both advertisers and publishers.

We keep users focused and on-site for longer through targeted search results while building the perfect native ad experience.

20. Acrolinx

Acrolinx AI technology helps the world’s best companies speak with one voice – with content that’s more findable, readable, and engaging.

Their artificial intelligence engine helps companies like Adobe, Dell, Google, IBM, Philips, and Siemens align, enhance, and enrich their marketing and technical information.

Built on a powerful linguistic analytics engine, they help their customers stand apart from their competitors by delivering content with greater warmth, readability, and conciseness.

21. Percussion CMS

Web content management should be easy. Marketers are expected to use their websites to drive business, but struggle to do so without full control over content, design or functionality.

Percussion CMS gives marketers ownership of the website to make their content marketing efforts more effective.

22. Überflip

Uberflip is a platform for marketers to create, manage and optimize content experiences so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey.

By providing marketers with the tools they need to boost engagement, generate leads and fuel demand generation they can better leverage content to meet their goals.

Now you know where to get started. Don’t forget to leave your opinion in the comments below and let us know what you think about the article, or if you know any other useful tools!

For more business tips, check our entrepreneurship section, subscribe to our weekly newsletters.

The post The 22 best content marketing platforms appeared first on AlphaGamma.

A good business listens to its customers and, thanks to social media, it’s easier to do that now than ever before – not just with existing clients, but potential customers and those of your rivals. Follow these simple tips and you’ll have a great chance of using social media monitoring to improve your business and generate new leads.

What is social media monitoring?

First, though, what exactly do we mean by social media monitoring? Many businesses adopt social media as a promotion tool – they use it to publicize new products or services or to announce special promotions. Social monitoring – or listening – is different. It monitors what people say about a product or a service to identify ways in which a business can improve. You could be listening for any one of a number of things – whether it’s how customers view your own products, how they interact with your competitors, what they’re looking for and what new products you could offer. That last point is possibly the most important because, if there is one thing many businesses get wrong, it’s what their customers truly want. The reason for that is simple – they ask them.

What customers want

Henry Ford once said that if he’d asked customers what they were looking for they would have said a faster horse – the idea of a car hadn’t even crossed their minds. Equally, nobody was clamoring for the iPad before it existed, but that didn’t stop it selling like hot cakes. People wanted it – even if they didn’t know it yet.

Asking customers, or potential customers, what they want is flawed because their answers will be limited by their own experiences. They can only picture things that they already know instead of imagining something which does not exist yet. Instead, businesses can listen to what they are saying as a way identifying the products which will sell.

Find out where your competitors are weak

As a business, you might spend time looking at where your competitors are strong. Using social media, you can find out where they are falling down on the job and letting their own customers down. It’s easy to do.

Simply type a competitor’s name into a search engine to see where they are being mentioned. Take note of any negative comments and what the problem is. You can also try adding words such as ‘can’t or ‘won’t’ into the search to see what they are failing to deliver. If you spot a common failing, make sure you can address that problem and ensure people know about it.

I’ve had direct experience of this. I was having a problem with a major payment platform which appeared to have lost a transaction. I wasn’t happy and expressed my discontent on Twitter. Pretty soon I was approached both by the platform itself who wanted to be seen to address the problem and also a competitor. They wanted to make it clear that their processes were much more reliable and I wouldn’t experience this same issue with them.

Locate your potential customers

Think about the kind of people you’re selling to and the kind of people you’d like to sell to. Try to find out where they spend their time online. Are they big users of Twitter or are there any discussion forums they like to hang out on? For example, if you sell to a specific business sector, it might have its own discussion forum. Sign up, listen to what’s being said and, at the appropriate time, join in. Be genuine. If you wade in with an overt plug for your product, it will stand out like a sore thumb and instead of attracting potential customers you’ll put them off for good. Be helpful, be useful and engage with them in a natural way. If you’re useful, they are more likely to become loyal and long term clients.

Get them early

Once you’ve located them, it’s time to get them early in the purchasing process. We are all becoming much smarter as consumers in the way we approach the business. According to data from MineWhat, 81% of consumers conduct research online before they make a buying decision. Sixty percent start on search engines and 61% say they will read product reviews before making a decision. Catch them early in the buying process and you’ve got a great chance of steering them in your direction.

Monitoring and listening plays an important role here. By listening to what they are saying you’ll be able to find out what they are looking for, what they are worried about, and what stops them from making a purchase. This allows you to present them with practical solutions. For example, the same survey found that approximately 60% of people decide not to make a purchase because they are worried about the returns policy. If that’s the case, reassure them that your returns policy is clear, simple, and fast.

Equally, if they decide against one of your competitors because they can’t offer something, make it clear to them that you can. For example, let’s say someone has rejected your biggest competitor because they don’t offer 24-hour phone support. If you can show them that you offer that, they will be much more likely to choose your company.

Identify influencers

Every sector has their brand influencers – people who have the power to shape the buying decisions of others. You can find them by seeing who links to – or publishes – your press releases after a major launch. Get in touch and build a relationship with them to ensure they talk about you in a positive light.

Equally, the chances are you’ll have a lot of brand advocates out there – people who love your product and are happy to talk about it. They are a form of free promotion – they are out there plugging your business and you don’t even know about it. Sometimes it’s enough simply to listen to them and find out what they are saying. It will tell you what you’re doing that works and where your strengths lie. You could also engage with them; offer them promotions, special prices and giveaways – anything to keep them onsite and eulogizing about your products.

They can be useful if you have some bad publicity on social media. If someone is complaining about your product, they are the most likely people to come to your defense.

Embrace negative feedback

None of us likes to hear bad things said about us, but it can be useful. If someone is complaining about your product, take it as a form of product research. They are telling you about bugs with your product and service – and where you can make improvements. Iron these issues out and your sales will improve.

In general, good customer care and service are crucial in helping to improve sales. As consumers, we can be cynical at times. We’ve come to expect the worst from service providers – so much so that when someone pleasantly surprises us, we are likely to become customers and recommend that service to others.

Be attentive – listen to what’s going on and if someone is having trouble, help them out. They don’t even have to be customers. They could be asking a general question to which you have the answer. Give them a helping hand and the chances are they will repay you somewhere down the line.

The most important thing about this is that it works. We’ve worked with many clients who are using social media primarily as a promotional tool, but aren’t listening to what it’s telling them. We’ve helped them to see it as a two-way engagement and watched them reap the benefits.

Doing so is not always straightforward. There are millions of conversations taking place every day on social media platforms around the world. You need to sort out the good from the bad and the useless. You can get a long way by using the search features within platforms such as Twitter. Other tools such as Hootsuite can help you find relevant content and engage with the best people for your business. That, though, could be a topic for another blog.

Over to you

Do you use social media monitoring in your business? What was your biggest lesson learned from using it? Share your thoughts in the comments below.

The post How Social Media Monitoring Can Generate Leads appeared first on GetResponse Blog – Online Marketing Tips.

You’ve assembled a capable team, planned your campaign to the smallest detail, chosen the most effective platforms, and established an editorial calendar. Therefore, the social media campaign you are about to launch might as well be on its way. However, life in the marketing department can be hectic, stressful, and sometimes even chaotic, so keeping your team organized and on track is a paramount. And that, obviously, is easier said than done. Since this is marketing we are talking about, maybe we shouldn’t be thinking about elevating the level of effectiveness, but rather focus on the methods of preventing the chaos that is bound to ensue.

• Pinpoint repeated processes and reuse them

Don’t reinvent the wheel every single time. You have done similar campaigns in the past. The experience you have gained will be the key factor when it comes to making decisions in the present. You know that some processes are bound to repeat, some issues will come up once again, and some bottlenecks will inevitably appear. Note the patterns whenever you can, and make templates which can ease your process management in the future. However, be wary of unexpected situations. If you ever face this unplanned, unstructured work, figure out the best ways of handling it and then reuse knowledge you gained in the future.

• Keep track of tasks, working hours and progress

it would be the best if all data is kept in one place. No matter the workload, well organized processes are easier to handle and will produce better results in the end. By using a simple project management tool you can keep your personal, as well as your team’s work well organized without worrying about missed deadlines.

• Clear your calendar

During the campaign you can’t be tied up in endless meetings. You must make time for thinking and planning, as well as yourself – just like your phone, you need to recharge to be fully operational. Even though routine is needed to get things done, taking short unscheduled breaks can relieve the stress and incent new ideas.

Importance of Workflow in Marketing Campaign Organization

No matter the object or type of your marketing campaign, effective communication amongst team members, as well as yourself and a client, is imperative. The first step towards managing a marketing team and organizing quality communication system is following a workflow of your marketing activities. Since each milestone is an opportunity to communicate with your team about project plans, objectives and intentions, there are some steps you might want to incorporate in your workflow:

• Delegation and deadline determination: This is a well-known fact, so there is no reason to dwell on it. However, there is always some level of uncertainty when it comes to choosing the best way to organize day to day work. As it turns out, there are a lot of software solutions to help you out in this department and one of the best are project management tools. While all of them can help you with task delegation and progress tracking, only selected few project management software for marketing agencies will allow you to include clients in the process and let them provide you with an immediate feedback.

• Choosing the performance metrics: By setting key performance metrics you will be able to determine and compare your performance to your peers in the industry at any time. Maybe you want to focus on inbound traffic or, let’s say, search engines ratings. It’s up to you. Just remember that right combination of metrics can show you not only where your strengths are but can point out your weaknesses as well. Having clear insights will help you determine which aspect of current marketing strategies or tactics needs to change.
• Strict agenda: Like we mentioned earlier in the text, long-lasting meetings can be counterproductive and take a bite out of the precious creative time. Therefore, setting up a strict agenda and sticking to it will help you avoid off-topic discussions. This will shorten the time wasted on a pointless chit-chat and allow your team to focus on more important matters.
• Establish centralized archive and documentation infrastructure: It would be ideal if all your documents, files, updates, task schedules, analytics and reports were in one place and accessible with the push of a button. That would eliminate the need for browsing for task related information, saving everyone’s time and effort in the process. Although not directly related to workflow, this is very useful tip overall.

By establishing a functional workflow, you have created conditions for your digital campaign to thrive and progress. All that is left now is achieving desired goals and delivering proper results to your distinguished clients.

The post Best Practices For Organizing Your Digital Marketing Campaigns appeared first on GetResponse Blog – Online Marketing Tips.

Neil Patel, one of the world’s most prevalent and respected digital marketers, once stated a fundamental truth about lead generation tactics:

“Remember that every lead generation campaign is powered by email marketing.”

He’s right. A lead isn’t a lead until you’ve captured their email address. Up until that point, they’re just a website visitor or someone who has discovered your business on social media (see “A Beginner’s Guide to Lead Generation”.

Patel goes on: “no matter which of the lead generation strategies you choose, you’ll always need an email autoresponder to capture the prospect’s information, nurture the leads and turn them into customers.”

This is the rudimentary point that I want to make absolutely crystal clear before we continue, for I know from experience that there is a little confusion about what a lead is.

Definition of a lead

A lead, in marketing terms, is a potential sales contact – specifically, a person or organization that has expressed a clear interest in our goods or services. In order to be able to make contact with these people/organizations, we must have their contact information. Crucially, however, the individual/organization must have surrendered their contact information of their own free will (no buying email lists from dodgy online vendors – the contacts on these lists are not leads, for they have expressed no interest in your business), usually in exchange for access to gated content. Only when somebody has made a clear expression of interest in our goods or services and has surrendered their contact information do they qualify as a lead. 

Got it?

A lead is only a lead when we have managed to capture their contact information. For online marketers, this contact information is almost always an email address – which is why Patel says that all lead generation campaigns are powered by email marketing.

Importantly, though (and just to reiterate a fundamental point), a lead is not only someone who has freely given us their email address. It’s also someone who has done so in exchange for more information about our goods or services than is otherwise freely available on our website or social media accounts.

Accessing this information gives marketers a clear indication that the person or organization is seriously considering making a purchase – and so we can send out email marketing campaigns to nurture them through our sales funnel accordingly.

But now we’re drifting into the realms of lead nurturing. What I want to cover in this blog are some top tactics for lead generation – i.e. the processes we can use in order to capture those email addresses in the first place.

Top lead generation tactics for content marketers

Lead generation is all about separating the wheat from the chaff. It’s about determining who’s simply a passive website visitor with no intent to buy, and who’s really interested in what our businesses have to offer.

Keep this in mind as we go through the following lead generation tactics, for it will determine the nature of the content that you use in each instance.

Ebooks, white papers, and research reports

Blogs and social media posts drive traffic to your website, but for lead generation, we need to offer something even more valuable.

Long form content is one of the first and most important lead generation tactics that a company can use – especially those in the B2B realm. Ebooks, white papers, and research reports are what we’re dealing with here.

Let’s say you’re a telecommunications company offering the latest and greatest in VoIP services. You’ve attracted a number of visitors to your site, but at present you have no idea who any of them are. So, you write three pieces of long-form content:

1. An ebook – “Top 10 Tips When Considering a VoIP Provider”
2. A white paper – “Why VoIP Systems Are More Secure than Landlines”
3. A research report – “The Business Case for VoIP and IP Telephony”

Those are some pretty good titles, which anybody seriously considering your services would want to read. And this is important – for remember, a lead is someone who expresses deeper interest in your goods or services beyond what you freely provide on your website.

In this sense, you can be sure that whoever fills out a form – in which they will freely hand over their email address – in order to access the content will be seriously considering your services. And when they do so – boom! – a lead is generated.

Webinars

What other content can you create in order to capture email addresses?

One tactic comes in the form of webinars. Webinars are great because they offer live participation from an audience. During the broadcast, attendees are invited to leave comments and ask questions, and you as the host will of course do your utmost to answer them – either during the event, or in some sort of follow-up correspondence.

Much like those ebooks, white papers, and research reports mentioned above, webinars will promise to explore a subject in much greater detail than the content that is already available on your site. You might, for instance, use a webinar to demonstrate your product or solution in action, present the findings of your research report in a slideshow with commentary, or walk people through the basics (or advanced features) of your service.

Whatever you decide the topic of your webinar will be, you must remember that it needs to be valuable to your potential customers. This is what will encourage them to sign up to your webinar, thusly indicating that they are interested in what you have to offer, and in the process surrender that all-important email address. More leads generated.

Video

Video is one of the most important content formats in 2017 and beyond. In fact, internet users engage with more video content than they do anything else – Cisco projects that video traffic will make up a full 82% of all consumer internet traffic by 2020, up from 70% in 2015.

So, video marketing is clearly important – all that we need to do to turn our efforts into lead generation machines is include email opt-in forms that users will have to fill out in order to access our video content.

This may seem to go against the grain of your current video marketing strategy – which may be to generate as many video views and shares as possible. However, such tactics are solely to do with raising brand awareness and driving website traffic. In terms of lead generation, remember that we’re separating the wheat from the chaff – and those visitors who are so keen to watch your video that they fill out a form in order to do so are giving clear indications that they are more interested in your goods or services than the average visitor.

So, create two separate video marketing strategies – one that generates traffic, and one that generates leads.

Other lead generation tactics

Hopefully you’re getting the idea by now – lead generation tactics are all about creating superlative content that appeals only to those that are seriously interested in your goods or services. In order to access this content, visitors must fill out a form, thusly expressing their interest, indicating that they are considering a purchase, and of course surrendering their email address in the process.

In essence, then, lead generation is simply a more targeted form of content marketing – or content marketing that has the express purpose of capturing email addresses, as opposed to generating website traffic (which is what a lot of people assume content marketing to be).

I’ve highlighted long-form content, webinars and gated videos as three top lead generation tactics for content marketers, but there are more. Consider the following:

• Case studies
• SlideShares
• Newsletters
• Infographics
• Price lists
• Paid advertising
• Live events

What other lead generation tactics do you employ at your agency? Let us know in the comments below.

The post Top Lead Generation Tactics for Content Marketers appeared first on GetResponse Blog – Online Marketing Tips.

Many websites use Google Analytics to track visitor data and action within the site. However, as websites grow bigger, Google Analytics (GA) must retrieve large amounts of information. Many webmasters run into problems related to sampling and other factors. The following tips will help you get the best service from your GA reports and hence improve your business.

1. Eliminate sampling errors by slicing data into small ranges

GA only returns a maximum of 500,000 data rows for most queries, with some exceptions. Therefore, if you run a query whose result takes more than the 500,000 rows, GA will pick a sample of 500,000 from the data and then multiply up to give the original number. Suppose your website had 4 million new visitors in one month, and you request a report of where the visitors visited from in that month. GA will sample 12.5% of your visitor data, analyze their sources and then multiply the resulting figures by 8 for the report.

This is a reasonable and common statistical technique that reduces data processing time. But, the danger with extrapolating in this manner is that reports may not always be accurate. In some cases, they may be altogether misleading.

In order to get accurate data, slice your data into sample ranges that allows GA to analyze within its range without sampling. For the example above, you may assume that you got 500,000 visitors every 4-5 days. In this case, make 6-7 queries for that number of days and then stitch the findings back together. The results will be accurate since they were taken as is.

2. Figure out how to operate the API

The GA web interface is a powerful and useful way of data exploration. You can easily get your reports and share with relevant colleagues for decision-making. However, it can be time-consuming and arduous to slice data as described above, download the results and then piece back together yourself. Not to mention the risk of introducing human error!

An easier way to do this is by applying the Core Reporting API. You can use the Query Explorer, which is an easier and friendlier way to construct multiple queries and piece them back together. You can use Python or other programming languages to grab the data. The entire process is hassle-free once you learn.

3. Have an actual database to store your GA data

Given that you’ll have to stitch your data slices back together locally, it helps to have a central location to store information. It will keep your data in an orderly way and let you use them as required in future. You can use a remote database expert to modify your website database by adding some tables to store your GA data. This is helpful since traffic data can be paired to relevant articles rather than URLs, given that URLs may change as time passes.

Additionally, doing this can help you run more complex article-related queries, e.g. the 10 most viewed articles in a given category for the past month, or a list of every long-term author’s 5 most popular posts (setting parameters for what constitutes long-term). These queries are usually difficult to run because GA doesn’t understand ‘author’ or ‘category’ as you may think. The other upside is that it’s easier to export data from one database if using third-party visualization and external analysis tools such as Tableau.

4. Adequately utilize your Views options

GA allows up to 10,000 API requests a day for each reporting view. If you have more than 10,000 posts across your website, getting information for each post in a single view will take more than one day, depending on how many they are.

What many don’t know is that views live within properties, and each property is allowed up to 50,000 requests. Therefore, you can set up your properties with a related set of views e.g. traffic info for one topic/author, as well as a view with traffic info for the site in its entirety. You can now query Topic views for data on a specific topic’s posts and hence use the 50,000 API limit rather than being limited to 10,000.

5. First retrieve broad data then narrow down

A lot of work can go into creating a GA report. Suppose you want to create a map displaying the sources of traffic by country to certain articles in your site. If you have 250 posts for a six-month period (about 100 day), you’ll need to run 25,000 queries to cover each post on each day. Consider that some posts will probably have no views on some days, and GA doesn’t sample ‘overall pageviews’ while it samples ‘pageviews-by-country’.

Instead, you can make one query for every post, requesting overall pageviews per day. Then, you can make another query for every post and for every day each post had at least one pageview, asking for pageviews-by-country. This will massively reduce the number of separate queries you’ll have to send, speeding up the process and saving that precious GA API request quota.

6. Apply multithreading

You’ll notice that GA takes about 5-7 seconds to publish the results of one query. If you have to make a request on every single post, assuming your site has thousands of posts, you’ll be making requests for days. Rather than run each query by itself, consider parallel querying. You can send up to 10 API requests per second, meaning in the time taken to process your initial queries you can send at least 50 more. This allows long query queues to have much faster processing times compared with serial querying, so that the work that would have taken 24 hours can now take just one or two hours.

7. Save, save, save

Finally, there are many things that can go wrong as you work: code may crash, you may drop your connection, use up your GA API quota or anything else, when you’re at the 95% point of downloading your data. You don’t want to have to start afresh once the problem passes. Therefore, ensure that your data is being saved to disk as it downloads rather than being cached in your memory. Make your settings such that you can skip to where you left off once the download resumes.

How have you manipulated the data you get from Google Analytics to increase your business and website power? Share your experiences in the comments below.

The post 7 Important Lessons for Using Google Analytics After Scaling Upwards appeared first on GetResponse Blog – Online Marketing Tips.

GetResponse is loaded with features right out of the box that make it easy to communicate with your customers via email and increase sales. What can be easy to forget is how much more power you can add by connecting the other apps you use during your work day—like lead gen form tools—to your campaigns in GetResponse.

Last year, Facebook rolled out an advertising solution called Lead Ads, which allow advertisers to collect information from prospects directly from mobile ads in the Facebook newsfeed. Instead of sending a user over to a landing page to fill out a form, Lead Ads are pre-populated with a user’s contact information, so in one-click, they can claim an offer, download an ebook, or subscribe to a newsletter, all without having to hop away from the day’s top stories (and memes).

But getting those leads out of Facebook and into GetResponse (or any other email or CRM app for that matter) can be challenging. When a lead submits the form on your Facebook ad, you need to export a CSV with their information and then import it into GetResponse. That means to send out a timely follow up to deliver content or welcome your new user, that export/import cha-cha-cha needs to be done several times a day.

So, it’s exciting that Facebook and Zapier, an app automation platform, have partnered up on a new Facebook Lead Ads integration that makes contacting your new leads much easier and more seamless.

Now, when you’re building a lead form in Facebook, you can choose to connect that form directly to GetResponse. That way, new contacts collected via the form will automatically be subscribed to a campaign in GetResponse and you can avoid the manual work of importing leads altogether. Best of all, it means you can follow up with those new subscribers faster, giving you a better chance of turning new leads into lasting customers.

Italian furniture retailer Magazzinosottocosto is doing exactly that—they use the integration to subscribe the leads who fill in their ad to GetResponse and send out the newest furniture catalog automatically, saving her team at least $200/month in billable time.

“Downloading the leads CSV file from Facebook and then uploading to GetResponse was a manual process that took time away from our team’s more important tasks,” said CEO Simone Lolliri. “Now that the process is all automated, the team can focus on improving other crucial things, like the ads, emails, and blog posts.”

Digital agency New Meta Agency takes advantage of the high conversion rates of Facebook lead ads while delivering top-notch service to their clients.

“Lead ads can now bolt straight to our auto responders in GetResponse. This gives our clients a  marketing advantage as lead forms outperform any other form of direct response marketing on mobile right now,” says owner Ben Lewis.

Steal their workflows for yourself and get started building Zaps (what Zapier calls automated workflows) like the Facebook lead ads, and others that will free up your time for more important tasks. Zapier offers a free plan and is designed to be used by anyone—no coding required.

The post How to Automate Your Lead Gen with Facebook Lead Ads and Zapier appeared first on GetResponse Blog – Online Marketing Tips.

One article with all the online advertising opportunities sounds neat, right?

I thought the same so here is the post.

Throughout the years at Linkody (the tool to monitor backlinks) we have tested different online ad options. In this article, you will find info about the ways to advertise your business, the expected costs and how to launch different campaigns.

Nowadays, when every platform with a few thousand daily users is developing an online advertising solution, gathering the most lucrative ad options seemed like a good idea.

This post reviews the most popular advertising platforms and their ad solutions – happy advertising.

1. Display network campaign

With display network campaigns, you can reach anyone anywhere. What Google has done with these ads is truly impressive – ads on websites, apps and now also online videos.

According to Google “AdWords display ads appear on over two million websites and in over 650,000 apps so your ad can show up wherever your audience is.”

There are 3 different pricing mechanisms:

• CPC – pay only per click on the add, CPC starts at around $3;
• CPM – pay each time someone sees your ad, cost per 1,000 impressions is ~$10++;
• CPA – pay when you reach the goal (purchase, subscription, etc.)

The campaign set-up is quite easy if you are familiar with AdWords. Click on “+ Campaign” > Display Network only. To get started make sure to view this detailed video guide.

2. Product listing ads

This online advertising opportunity is a must if you own an ecommerce store. Product Listing ads appear whenever a person searches for a specific product.

Expected cost: The minimum bid for this campaign starts at $0.10 per click and goes up to A LOT. $1 per click is a good medium. The daily budget starts at $10.

According to CPCStrategy a “PLA consistently generates the most traffic and profit for online sellers.” So, think no more & try it out.

To create a campaign, you have to add your products to Google Merchant Center (CSV upload is also a possibility) and link your AdWords account to it. Then the campaign creation is painless and can be done through AdWords > Search Network only (1). Here is a great video guide.

Note: This advertising option is limited to 22 countries, the full list is here.

3. Gmail ads

Fun fact, there are 1 billion Gmail users and I want to bet my lunch money that you are not advertising on this platform.

Expected cost: Cost per click is around $1. Here is a great research from Wordstream about 7 things they learned from spending millions on Gmail Ads.

According to Wordstream “You absolutely have to maximize your open rates because of the Gmail Ads track Quality Score. In price that’s a difference between $0.10 vs. $1.15 per click, based on the awesomeness or terribleness of your subject lines, etc.”

Creating a Gmail Ad Campaign follows the similar steps as the previous online advertising campaign. Go to AdWords, create a new campaign > select “Display Networks only” > “No marketing objective” > “All features” > fill out the rest & go to “create an ad group” window.

Then you should see the window above, select “Use a different targeting method” (1) > find Gmail (2) and add “mail.google.com” to the platform where your ad will be shown.

In case you need help, this 5-minute video will get you started.

4. Advertise with YouTube

Imagine, you are watching “How to get away with the murder” clips and a video advertising lawyer services appears. Creative, huh?

That’s just one example of how YouTube’s ads can be used and boy, they work.

Expected cost: Per 200 video ad views, according to the YouTube data, you would pay $10. You can experiment with this daily cost calculator to see how many eyeballs your ad could generate.

The best part is that with YouTube “you only pay when someone engages with your video ad.” That means if people skip the ad before 30 seconds – you don’t pay. With this rule, YouTube is basically saying that they will bring you highly engaged users that are interested in your brand.

Launching a YouTube campaign is a 4 step procedure. Click here and you will be advertising on this platform by the end of the day.

5. Combine AdWords campaigns

When was the last time you bought something as soon as you saw the offer?

That happens rarely, if ever.

Brands push their products, logo, values in front of customers daily. According to numerous researchers, it takes 5-12 interactions with the brand for a user to make a purchase.

So, that one Display Network Campaign that you were running – it’s only natural that it didn’t convert.

Combine the verticals where people see & hear about your brand to move them closer to the purchase.

Process: 

1. Display Network Campaign + CPM are perfect for raising awareness.
2. Create Gmail Ads to move them further down the funnel.
3. If you have an e-commerce site, Product Listing Ads are the best way to raise an interest.

Now a customer knows you exist and is kind of interested in what you are selling. Create a desire with a video ad. Note: showing a video ad is possible not only on YouTube but also as a Display Network Campaign.

6. Bing ads

There are certain regions where creating Bing Ad Campaign might be a better idea than doing the same on Google.

Besides, Bing ads offer a direct link with AdWords so you can import your campaigns straight from Google. It might be a stellar idea especially if you take into account that cost per Bing’s search volume is much lower.

Expected cost: On average Bing ads are ~50% cheaper than the same set-up on AdWords.

And according to research run by Search Engine Watch, Cost per Acquisition with Bing ads is 3 times less than the exact same campaign on AdWords.

The campaign creation process with Bing is a 3-step procedure, it’s as easy as 123. If you have a campaign running on AdWords, here‘s a video guide on how you can import your ad to Bing.

7.Yahoo Gemini ads

This is one of the cheapest ad platforms out there. But with the low CPC comes UX struggles. In other words, setting up your first campaign can be a pain.

Expected cost: Yahoo ad gurus say that if you ever were to get a customer through these ads, the cost per acquisition could be well under $4. Incredible, right?

The struggle starts when you actually have to set up the ads. Even if it’s possible to import your campaigns from AdWords which hardly works, your best bet is to customize 51 column CSV file according to Gemini’s criteria.

The bidding is a bit of a nightmare as well – you create the campaign through Gemini platform but do the bidding through your Yahoo wallet (Currently – Aabacco Small Business). And this is just the tip of an iceberg.

A case study to learn about these struggles and creating an ad campaign with Gemini platform can be found here.

Nevertheless, do consider this online advertising opportunity if you are on a tight budget. It might be a great way to launch the business if your target segment uses Yahoo.

The best guide to set-up these ads can be found here. Note: There is very limited free help available on this subject.

8. Facebook’s marketing funnel

Nowadays Facebook is so advanced that it’s pretty much the only online advertising platform you need.

People spend an average of 50 minutes per day globally on Facebook’s apps & you can move them through you marketing funnel faster than ever before.

There are as many marketing funnel possibilities with Facebook as your creativity allows to think of. This is our favorite and in a way the cheapest option:

1. Create a blog post (XX benefits of doing Y) and promote on Facebook to “cold audience”.
2. From there you get people to your website.
3. By offering an “XX+5 benefits of doing Y” you can capture their email addresses.
4. Create a custom audience from those email addresses and an ad campaign – offer a discount, use scarcity hacks, fear of missing out, etc.
5. Re-target and up-sell.

Expected cost: Cost per engagement to get people to your blog post is usually around $1. Lookalike audiences from an email imports have one of the highest conversion rates and your cost per acquisition can go as low as $5.

Setting up this sequence can take quite a time, so start slow. Get a handle of Facebook ads by boosting a blog post. Watch this video to learn how.

9. Advertise on LinkedIn

This is a gold mine if you are targeting human resource specialists, job hunters or influencers. Basically, people who hang out on LinkedIn on a daily basis.

Expected cost: Linkedin ads are a bit more expensive, but naturally they also have a much higher conversion rate. The daily budget starts at $10 per day.

With Linkedin, you can reach more than 450M active professional members worldwide.

It’s easy to get started, after you click on “Manage ads” (1), the rest of the process is very intuitive. If you need help, here is a great video guide on how to create your first Linkedin campaign.

10. Snapchat’s GEOfilters

This online advertising opportunity is great for local businesses to raise brand awareness. Snap’s GEO filters, like your logo or brand campaign’s image, can be made to appear on different Snaps at the selected location

Expected cost: Expected cost per 20 000 feet starts at $5 per Snap. Nevertheless, the engagement is one of the highest out there especially among people from 15 to 35 years of age.

Snap’s ad placement procedure lacks the automation thus this can get a bit tedious.

1. Create your PNG following specific guidelines,
2. Submit to Snapchat,
3. Wait for the confirmation and once it’s confirmed you will be good to go.

Here are a bit more detailed guidelines for creating Geofilters but here you can get started.

Note: The Geofilters are available in limited locations, check if your location qualifies – here.

11. Ads with Instagram

Instagram ads can be created using Facebook’s ad manager and the best part is that Instagram is a bit cheaper than a similar type of ads on Facebook.

Expected cost: On Instagram, engagement costs less than on Facebook and the cost per click could go as low as $3.

For the ad to generate more clicks you should create a picture that is specifically designed to Instagram’s square dimensions (1080 x 1080 pixels or similar).

To launch a campaign on Instagram you should make sure you are not advertising on Facebook. In the “Edit Placements” section (1) you should deselect advertise with Facebook and pick only Instagram (3). If this seems a bit confusing, this 4-minute video will answer all your questions.

12. Promote your Pins

A good friend of mine summed up the primary users of Pinterest. These are women who dream about redecorating their home and graphic designers.

If that’s your target group and you are not advertising there – drop whatever you are doing and read this paragraph.

Expected cost: Cost per click is expected to start at $2 but the best part is that Pinterest links your e-shop or website directly with the pin. Those are called rich pins – a superb way to generate more leads.

You can find a great video guide to enable Rich Pins here. But to set up your first Pinterest ad you should watch this video guide and click here to get started.

13. Advertise with Amazon

As you can read from the image – Amazon has grown from an e-shop to platforms where we shop, read and watch video series. Thus, advertising to “ready to shop people” can be quite valuable.

Expected cost: Amazon segments the advertisers in two groups – above and below $30k budget. Click through rate can be well below $1 but, of course, it depends on what you are selling.

This advertising opportunity is especially appealing if you are already a seller with a few good reviews. Moreover, Amazon recently started testing Product Listing Ads so you might be able to kill two birds with one ad campaign.

To launch the campaign, watch this 10-minute video. Amazon, as always, has built a customer-friendly platform and if you are an existing seller, it’s a 2 step set-up.

14. Ads on Reddit

Reddit is a community of people like you and your friends. Just like your friends, also Reddit community expects some value and contribution from you. Don’t go advertising on this platform if what you are selling is not adding any value to Redditors.

Expected cost: This platform can convert incredibly well if you play by their rules. Cost per click can be well below $1.

Reddit community is famous for their high bounce rate so be “engaging”.

In this video advertising on Reddit is explained in a quite easy to understand way. Make sure to check it out. But if you are ready to create a campaign, click here.

15. Advertise with StumbleUpon

StumbleUpon is turning into a powerful platform. Just recently one of the Linkody’s articles was picked up by Stumblers and blog’s traffic nearly tripled.

Soon after it returned to the previous levels but you can feel the potential, right?

Expected cost: StumbleUpon is a platform that can put your content in front of thousands of people for less than 10 cents per view. If you have put blood, sweat, and tears into creating an article there are chances that your cost per click will be under one cent.

Boosting a piece of content on StumbleUpon after you click on “Get Started” (1) is a 3 step procedure. It’s easy, go test it.

Ready to test a new online advertising opportunity?

Facebook ads are not the only way to advertise your online business. Get creative and mix it up a bit.

In this post, I reviewed these 15 ad options:

1. Display Network Campaign
2. Product Listing Ads
3. Gmail Ads
4. Advertise with YouTube
5. Combine AdWords Campaigns
6. Bing Ads
7. Yahoo Gemini Ads
8. Facebook’s Marketing Funnel
9. Advertise on LinkedIn
10. Snapchat’s GEOfilters
11. Ads with Instagram
12. Promote your Pins
13. Advertise with Amazon
14. Ads on Reddit
15. Advertise with StumbleUpon

We love to test different advertising strategies because you never know what will convert the best for your product or service. So, give it a go and feel free to experiment.

More than anything, I would like to hear about your experience on what works and what doesn’t in different industries.

Knowledge sharing with fellow entrepreneurs is priceless thus let’s turn the comment section into posts of pure gold.

The post All the Online Advertising Opportunities for Your Business appeared first on GetResponse Blog – Online Marketing Tips.

Content has come a long way. It has been transforming the way marketers formulate their strategies to expand reach. Each brand has its own interesting story to tell. Amidst new digital transformation and major innovations like live streaming, video blogging, audio and so on, written content still has its own role to play. It’s still king. Content marketing dominated yesterday, it is dominating today, and it will dominate in the days to come. Businesses need to re-think their strategies and work on new ways to deliver content that can create a customized sales and marketing funnel to both existing customers and prospective ones.

This digital age is letting all businesses have a strategic marketing approach which involves content marketing. Valuable, relevant content is created and distributed in various forms that include blogs, videos and social media posts.

“When we say to be authentic, we mean you should make it clear that your stuff has the stamp of an actual person or actual people and that that person or those people have the qualities that make for a compelling approach to content as a solid foundation for the start of your relationship with your audience.”

― Ann Handley

Content marketing then and now

Entertaining and educating content has reaped rewards for many years now. Content was a part of marketing in earlier days too. Exactly 127 years back John Deere came up with “Furrow,” a farming magazine, as the first step to content marketing. It was a huge success. Six years later Deere’s company came up with yet another storytelling medium for their agricultural brand that helped struggling farmers a big way. Content marketing took over from this.

Today, content marketing is a trend. Apart from content production, marketers understand better about the way content gets distributed and how best one can utilize the available data to analyze for all future strategies.

Recent survey indicates that nearly 89% of B2B marketers are using content marketing. Of the remaining 11%, many are planning to go for one in the near future. Considering the success of content marketing, we can still come across many surveys that indicate that the success rate is increasing each year. Strong content – powerful words — still stands as the top factor contributing to this success.

Now let’s analyze why words still have the power to pull your audience.

Google wants you to create lots of content

Content is paramount. Words stand as a fundamental concept of communication;  a style to engage. Words can be put across in different formats. In an attempt to communicate and connect with readers, words are used to put across your ideas and clarify them. This has been working well with marketers. Why? Search engines. Though voice search is picking up, key words are still dominant; customers are search engine users. You give content, and you get compensated by attention, follow ups and money. Media baron Rupert Murdoch rightly said, “Content is not just king, but it is the emperor of all things electronic.” In order to create an effective sales process, include content creators in your team. Words are important for business. It describes your position, your business, your products, your brands. It strengthens your identity. This is precisely why words are described as an asset.

Content is never formulaic

There is no specific meter to follow, no specific pattern… content is filled with words that can transform your idea. Sure to grab the attention of readers, content has its own charm when expressed with power as it depicts the writer as King Solomon, a master magician who drew his power through the written words.

Readers share a belief in the special power of words

International author Tammy Kling terms words as “currencies.” This is because, like currencies, words have the power to determine how much influence you have. Words allow the writer to justify in the right way, thereby allowing the idea to flow peacefully and let them to transform into wise thoughts.

Words are your identity

Text spun powerfully is at least partially effective in connecting with the reader and finally enabling both to enter and remain in a contract. A writer has to just believe that his words are heard as opinions. So, it takes immense research to ensure that they resonate. Readers will take care of the rest.

To wrap

We are still in content-driven world. Writing matters a lot. Words are powerful. Still  king, just that you need to be inventive. You can use words to ignite ideas and influence others. Many businesses today have their own publishers who create content that matter to their audience. The content generated this way helps leverage connections, and stands as a source of information. The tip is to just anticipate and meet the needs of your audience. Words can never be left unread even if the design fails. So, go ahead and use words, research, create content and share them with the right audience. Content marketing is not at all dead. It is growing. Elements are changing. May be this gives you a hint that you need to consistently work on the strategies to deliver them better way. For example, words help in search – competitive key phrases help you in getting high ranking, data-driven contents are valuable, you can use social media to jump start. You can create images, info graphics, slides, videos or audios and add them as a part of your blog along with the content. With several formats coming in, content is still the ruler…the crux is again words.

What have you found in your experience? Is written content still king, or has another format worked better for you? Tell us about it in the comments below.

The post Do Words Still Dominate the Digital World? appeared first on GetResponse Blog – Online Marketing Tips.